Segment Marketing Manager

Job title: Marketing Segment Manager - Telecomms Housing

Office location with Hybrid working: Hammersmith

About the role and the Team:

We're seeking a strategic and results-driven Marketing Manager to lead campaign execution and go-to-market initiatives for one of our key consumer segments, MDU. In this role, you'll have the opportunity to shape how we connect with customers by designing and delivering targeted, data-informed marketing campaigns that drive growth, engagement, and brand loyalty. You'll collaborate with cross-functional teams including Channel Marketing, Commercial, Sales, and Brand to create and execute on compelling marketing strategies that deliver on our customer acquisition targets. You'll be responsible for campaign ideation and audience segmentation, overseeing execution and tracking performance.

Segment managers are the go-to point of contact across the business, working cross functionally and being able to influence others is a must. You must be able to thrive in a high growth, high pressure environment, and be able to balance speed of execution with impact.

MDU is our ‘Multi-Dwelling Unit' segment, covering both Private Retrofit and Social Housing sectors – the largest customer segments for Hyperoptic.

What will you be doing?

• Be the subject matter expert for their marketing segment and the customers within it.
• Be able to forecast acquisition, renewal and churn trends within a subscription based business.
• Know which go-to-market strategies and tactics are most likely to drive volume, value and penetration.
• Brief virtual teams on the activities required to maximise Hyperoptic's conversion and ROI.
• Be accountable for achieving subscriber penetration and value targets.
• Drive a performance culture of rapid experimentation and forensic analysis of KPI drivers.

What we are looking for?:

• Track record of delivery working in a matrix environment
• Bachelor's degree in Marketing, Business, or related field desirable
• Customer Acquisition in a Commercial organisation
• Proven ability to juggle multiple priorities across different customer groups and projects
• Exceptional stakeholder management with high level of comfort leading virtual teams
• Detail driven and able to articulate simple stories from complex data trends
• Strategic thinker able to see the bigger picture and create visions for the future
• Strong drive to succeed and highly resilient to overcoming problems

Why work for us?

We're in our customer's corner and our vision is to be the UK's most loved and desired broadband provider, that shows the way broadband is done!

Awarded Broadband Provider of the Year 2023 Uswitch Telecoms Awards, as voted for by 20,000 customers, plus Fair Terms Gold Award 2023. We're also very proud to have been awarded Great Place to Work Certification (2022-23) and UK's Best Workplaces for Wellbeing (2022)

Going beyond the expected

Whatever we're doing – whether we're liaising with property professionals, delivering our network, or installing in a customer's home, going beyond the expected is the benchmark for everything we do. How we work is shaped by our three culture principles:

• We work smarter, together
• We stay focused
• We strive for excellence

Some of our key Benefits

• Competitive salary
• Global Remote working for up to 2 week per year for those who are able to work remotely
• 25 days' paid holiday increasing each year, to a max of 35
• Extra days off for your birthday, moving home, wedding/civil partnership and to volunteer
• Private medical Insurance provided by AXA health
• Life assurance giving you cover of 4 times your base salary
• Partnership with the Kings Trust
• Our pension scheme matches your contributions up to 4%
• Retail offers — discounts from hundreds of recognisable brands
• Free Hyperoptic broadband if you live in a Hyperoptic area
• Enhanced pay for new parents

We're committed to providing equal opportunities to all applicants and employees. In fact, this is at the heart of our culture and values. We welcome applications from candidates from all walks of life.

What happens next?

1. You apply
2. We carefully review your application
3. We'll get back to you — even if it's a no (for now)

For more information on the Hiring Manager or team for this role, please reach out to Emma Mantle who can support with additional questions.