Senior Communications & Advocacy Manager - La Roche Posay (12 Month Maternity Cover)
Role
Are you a passionate communications professional ready to elevate a beloved skincare brand? We're searching for a strategic and creative individual to lead the Love Advocacy strategy for La Roche Posay UKI! This role will empower you to:
- Shape the Narrative: Develop and execute innovative communications strategies across press, influencers, and healthcare professionals, driving organic B2C coverage and amplifying La Roche Posay’s medically-anchored messaging.
- Lead & Collaborate: Manage external agencies, partner with internal medical and brand teams (locally and globally) and collaborate with the wider CDO team to deliver impactful, integrated 360 campaigns across engagement touchpoints.
- Social Media Savvy: Demonstrate a deep understanding of social media platforms, content excellence, and audience engagement strategies to drive Mentions. Continuously monitoring competitor activities and industry best practices to inform brand strategy.
- Trendsetting & Disruptive: Identify emerging trends, implement cutting-edge strategies, and create one of a kind activations to engage audiences of all ages.
- Data-Driven Optimization: Leverage data and analytics tools to track performance, maximize ROI, and inform strategic decision-making for all love advocacy activities.
- Reputation Management: Proactively address potential crises and manage brand reputation in collaboration with key stakeholders.
A DAY IN THE LIFE
- The Senior Communications & Advocacy Manager is responsible for driving the La Roche Posay UKI Communications strategy to increase organic B2C coverage across press, influencers and healthcare professionals. This role requires a strategic mindset, creative thinking & always on agility to drive engagements and mentions to hit our Share of Influence targets.
- It involves implementing the brand’s seeding and relationships strategy to ensure we are driving mentions at scale, from nano and micro tiers through to VIP, as well as leading an eventing strategy that drives Share of Engagement results.
- The Senior Communications & Advocacy Manager needs to be social and content obsessed, constantly with their finger on the pulse, aware of competitor brand activations, social media platforms, content trends, audiences, and industry news, to inspire and inform wider brand team.
- The Senior Communications & Advocacy Manager will use internal reporting tools to track both individual influencer metrics & total brand performance daily, as well as present learnings on best practice to maximise ROI.
- The Senior Communications & Advocacy Manager works seamlessly with the PR Agency, Paid Advocacy lead, Brand team & Global team, to achieve total brand advocacy objectives. They also work closely with wider CDO team within LDB to deliver strategic, digital and medical-first social campaigns aligned with the divisional frame.
- They lead on reputation management for the brand by anticipating crisis and identifying issues related to the brand alongside the Head of Communications & Advocacy, Global team, and the Consumer Affairs & Engagement team.
Who You Are
- Are you a highly organized and results-oriented professional with a passion for skin health and a proven track record in a similar role? We're seeking a dynamic individual to join our team!
- Demonstrated experience in Communications & Advocacy to manager level
- Exceptional communication and interpersonal skills, with the ability to build relationships at all levels.
- Strong project management skills, including planning, execution, and delivery, coupled with the resilience to navigate challenges.
- Creative mindset with a keen eye for detail and a proactive approach to problem-solving, constantly seeking innovative solutions.
- Ability to work both independently and collaboratively within a team environment.
- Proven ability to thrive in a fast-paced and dynamic setting.
- A genuine passion for skin health and a commitment to making a positive social and environmental impact.
- Data-driven approach with a strong understanding of social media management and analytics tools.
What We Offer
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
Who We Are
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
Being part of the L’Oréal Dermatological Beauty Division will give you direct influence in achieving our mission: to help everyone in their quest for healthy and beautiful skin.’ As the world leader in dermocosmetics, our iconic brands La Roche- Posay, Vichy, CeraVe, SkinCeuticals, are recommended by dermatologists and health-care professionals worldwide. The division has maintained a double-digit growth worldwide for the last 5 years.
How We Recruit
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.
