Senior Brand & Insight Manager

Bolton, England, United Kingdom

12/5/2024

Job Overview

About The Role

Leading the Brand and Customer Insights function which sits within a wider Brand & Marketing team, you'll be an advocate for the AO brand. Reporting to Arafa, our Director of Brand & Marketing, owning the brand strategy, brand management and being the voice of the customer across the AO group, making sure we always have a customer-first mentality.

You’ll ensure all aspects of AOs strategic brand initiatives and insights are aligned to our values and purpose, through building strong and sustainable relationships with senior stakeholders across our organisation.

With a hands-on attitude, you’ll be getting stuck-in on a wide range of brand building and customer journey projects all of which make a lasting difference to our people, partners and customers.

This role is all about creativity, enthusiasm, and a passion for Brand and Insight. You’ll be generating innovative ideas by the bucket load to nurture and grow our brand!

Here's What You Can Expect To Be Doing

• Guardian for the AO brand across the entire group. Leading our brand strategy and customer insight, ensuring it’s aligned to our brand purpose and fuelled-by customer and market insight
• Championing the brand internally. Ensuring that all AOers understand its goal by providing ongoing advice and access to updated Brand guidelines, and that the brand is articulated appropriately across the group
• Lead on the development and continual improvement of key propositions, services and processes in collaboration with wider teams and using relevant insight
• Measuring the success of the brand and tracking KPIs related to being the voice of the customer, including our TrustPilot score. Ensuring this is reported on regularly and its impact is understood across the business.
• Develop and implement a comprehensive insight and foresight group strategy that aligns with our objectives whilst collaborating with other teams
• Ensure research activity captures the customer voice and experience, creating a customer first culture which drives business decision-making
• Act as a trusted advisor to senior leadership, provide strategic guidance and influence decision-making based on brand and consumer insight, industry and market intelligence.
• Direct management of a team of Brand and Insight Managers and Specialists, establishing clear goals and expectations for the team, ensuring timely delivery and innovative ways to deliver projects, plus responsibility for their personal development
  
  

A Few Things About You

• Genuine passion and expertise within a senior brand and insight role, including the development and delivery of a strong brand identity, with a flair for understanding customers and what makes them tick: their needs, motivations, and behaviours
• Being a self-starter with the ability to work autonomously, whilst managing and overseeing multiple complex and high-priority projects at any one time
• Proven people and stakeholder management skills. Able to demonstrate managing and influencing across a number of senior levels
• A strong communicator who can present confidently, succinctly and with impact, both verbal and written - and remains calm under pressure and can instil this into the team
  
  

A Bit About Us

When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we’ve got those too).

We’re known for helping our customers brilliantly - and it’s no different for AOers. We care about more than what’s on your CV, because together we can do extraordinary things.

Our Benefits

Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back - you’ll be rewarded inside and outside of work.

• Our Value Creation Plan; We've created a unique long term bonus plan for every AOer to share in our success, giving you the opportunity of an exceptional reward in return for exceptional business performance.
• Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
• Pension; Contribute 5% of your annual salary and we'll do the same, giving you a little extra support for the future.
• Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre-sale access!
• Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more.
• Discounts; exclusive discounts across our product range.
• Family leave; Enhanced Maternity, Paternity and Adoption leave.
• Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
• On site perks; start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised Starbucks!
  
  

To see all our benefits and perks, visit our AO Benefits page.