Senior Brand Manager

Senior Brand Manager - Pharmaceuticals

As a Senior Brand Manager, you will be responsible for leading the strategic direction and execution of marketing plans for key generic brands across multiple therapeutic areas. You’ll play a critical role in driving brand performance, supporting launches, and ensuring alignment with commercial goals across the region.

Location: Reading, UK

Key Responsibilities

• Develop and implement brand strategies and tactical plans for assigned generic products.
• Lead cross-functional brand teams including sales, medical, regulatory, and market access.
• Analyze market trends, competitor activity, and customer insights to inform strategy.
• Manage product lifecycle, including launch planning, promotional campaigns, and pricing strategies.
• Collaborate with regional and global teams to ensure alignment and leverage best practices.
• Monitor brand performance metrics and adjust plans to optimize results.
• Ensure all marketing activities comply with internal policies and external regulations.

Qualifications

• 5+ years of pharmaceutical marketing experience.
• Strong commercial acumen and understanding of the generics market landscape.
• Proven ability to lead cross-functional teams and manage complex projects.
• Excellent communication, analytical, and stakeholder management skills.
• Bachelor’s degree in Life Sciences, Business, or Marketing.