Senior Brand Manager

Guildford, England, United Kingdom

12/20/2024

Location: London or Guildford/hybrid

Salary: Dep on exp + car allowance + bonus + benefits

Who We Are

Allianz is a global insurance company serving across 70 different countries, but from the very first day you join our team you’ll know that your contributions are valued. We offer world class learning and career development opportunities, while we celebrate an inclusive culture.

About the Role:

We’re seeking an experienced and strategic Senior Brand Manager to join our brand management team. In this role, you’ll be responsible for managing our Allianz brands within the UK personal and commercial lines market, enhancing the positioning, growth, and overall success of our brand portfolio. You’ll monitor our brand health, collaborate with cross-functional teams, develop innovative campaigns and ensure consistent brand messaging across all touchpoints.

The ideal candidate will have a strong background in brand management, consumer insights, and strategic marketing, with a passion for building and nurturing brand equity in a competitive market. Insurance or experience in the financial services sector is preferred but not essential.

62996 | Communication & Public Relations | Management | Allianz UK | Full-Time | Permanent Warning: When posting this job advertisment on an external job board, the length of the following fields combined must not exceed 3950 characters: "External Posting Description", "External Posting Footer"

Key Responsibilities:

Brand Strategy Execution:

• Work with the Head of Brand and Brand Director to deliver on our brand strategy objectives to drive growth and market share.
• Support the team in embedding brand positioning, messaging, and identity across all channels.
• Monitor and translate market trends, consumer insights, and competitive analysis into actionable brand plans.
• Own the setting, managing and reporting deliverables and KPIs to the Head of Brand and Brand Director.
• Project management for any initiatives and activities which will support delivery of brand strategy KPIs.
  
  

Brand Health & Performance Tracking:

• Oversee the monitoring of brand performance metrics (e.g., brand awareness, customer loyalty, market share) and make data-driven recommendations for optimisation. This includes reporting to Senior Management.
• Conduct regular brand health assessments, consumer research, and competitor benchmarking to identify growth opportunities.
  
  

Brand Campaign Development and Delivery:

• Lead the end-to-end development of integrated brand marketing campaigns for personal and commercial lines.
• Support the Advertising Manager in the creation of an ATL campaign for the personal lines market.
• Ensure campaigns are aligned with brand goals, resonates with target audiences and deliver measurable results across multiple channels.
  
  

Reputation Management

• Work with the PR team to oversee the safeguarding of the brand’s reputation, support with crisis management and proactively protecting our brand from potential risks.
  
  

Budget Management:

• Manage the brand marketing budget, ensuring efficient allocation of resources to achieve business objectives.
  
  

Stakeholder Management:

• Manage relationships with external agencies to ensure the timely and effective execution of brand initiatives.
• Work with the internal teams across the business such as External Comms, Internal Comms and Marketing to ensure consistency and delivery of our brand goals.
  
  

About you:

• Significant experience in brand management
• Proven track record of managing large, multi-channel brand initiatives and delivering results.
• Strong strategic thinking and ability to align brand strategy with business goals.
• Experience in understanding market research, consumer insights, and competitive analysis and turning this into actionable insights.
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
• Data-driven mindset with experience in analysing brand performance metrics and adjusting strategies accordingly.
• Strong leadership and team management skills, with experience in mentoring and developing talent.
• Proficiency in project management and the ability to handle multiple projects simultaneously.
• Familiarity with brand tracking tools, analytics platforms, and digital marketing technologies.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word). Familiarity with Adobe Creative Suite or other creative tools is a plus
  
  

What We Will Offer You

Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from- so you can pick a package that’s perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training. That’s on top of enjoying all the benefits you’d expect from the world’s number one insurance brand, including:

• Annual bonus scheme
• Car allowance
• 30 days holiday plus bank holidays
• Private medical insurance
• Contributory pension scheme
• Life cover
• Group Income Protection
• Flexible buy/sell holiday options
• Flexible working arrangements
• A discount up to 50% on a range of insurance products including car, home and pet
• Retail discounts
  
  

Our ways of working

Do you need some flexibility with the hours you work? Let us know as part of your application and if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen.

Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive - Your work life balance is important to us.

Our Purpose and Values

We secure your future

Be Brave | With Heart | Everyone Counts | Inspiring Trust

Our purpose and values are more than just words on a website - they are the why and how of Allianz. They influence everything we do and guide us how to do it. Created by our people, for our people, they shape our culture, bring us together, and inspire us to be the best. Building an inclusive culture for us all to succeed.

Diversity & Inclusion

At Allianz, we value diversity and inclusion and back this up with our accreditations. Allianz is EDGE certified for gender inclusion, members of the Women in Finance Charter, members of the Stonewall Diversity Champion programme, signatories of Business in the Community’s Race at Work Charter, and an Armed Forces Covenant gold standard employer.

We have a range of employee networks focusing on gender inclusion, cultural diversity, LGBTQIA+, disability and long term health conditions (including neurodiversity), intergenerational and life stages, parents and carers, mental wellbeing, menopause support and armed forces and veterans, all supporting you to bring your best and authentic self to work.

Join us - Let’s Care for Tomorrow