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Freelance Senior Brand Manager – FMCG Food & Drinks
ASAP start
3-month FTC (potential to extend)
70K pro-rated
Key Responsibilities:
- Support the Category Lead in shaping and refining the European vision and strategy for the Core portfolio, including pricing.
- Analyse consumer behaviour and competitor activity to inform strategic decisions.
- Lead the execution of Core portfolio plans across Europe, including NPDs, innovations, line extensions, and geographic expansion.
- Oversee ongoing portfolio optimization and cost management to drive profitability.
- Develop and deliver toolkits and go-to-market models for in-market execution.
- Inspire internal teams around the Core portfolio vision and plans.
- Lead end-to-end project delivery for Core portfolio initiatives.
- Navigate internal stage-gate processes to ensure timely and effective delivery.
- Track Core category performance and key marketing KPIs across Europe.
- Manage central budgets for Core portfolio projects.
- Integrate internal and external best practices to enhance strategy and execution.
- Collaborate across functions (e.g., Insight, R&D, Creative, Finance, Commercial) in a matrixed environment.
- Engage internal and external stakeholders, including senior leadership and bottling partners, to align on strategy and execution.
- Manage relationships with external agencies as needed.
Skills & Experience
- Experience as a Senior Brand Manager for ideally food & drinks background, or FMCG background
- Strong strategic thinking and business planning capabilities
- Deep understanding of category, brand, and portfolio management
- Commercial awareness with experience in pricing, profitability, and cost management
- Proficient in interpreting consumer insights and behaviour data
- Ability to monitor and respond to competitive activity
- Skilled in translating data into actionable strategy
- Proven experience leading complex projects end-to-end
- Familiarity with stage-gate or gated project delivery processes
- Experience developing go-to-market models, toolkits, and launch plans
- Ability to manage budgets and track marketing KPIs
- Strong analytical skills to assess performance and identify improvement areas
- Excellent stakeholder engagement and influencing skills, including at senior levels
- Strong cross-functional collaboration, ideally in a matrixed organisation
Location & Workplace Policy
- Hybrid working policy, 3 days in the office (west london)
If you would like a confidential chat about this role or your next career move, then please get in contact with me: [email protected] or connect via LinkedIn: Ellen O’Mahony
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