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What will this role achieve?
We are looking for an experience and comically focused Senior Brand Manager to join our Cake team. You will play a pivotal role in crafting and executing our cake strategy and driving commercial performance. The role is best suited to a highly collaborative, execution focused Marketer with proven end-to-end experience.
The position reports into the Marketing Manager and will have 1 direct report, whilst working alongside 2 Brand Manager’s. The position is based in Chiswick (Hybrid 3:2).
What will be your key deliverables?
- Lead the development and delivery of brand strategy & plans across the area of responsibility, to meet business sales and profit targets in line with Brand Planning process and pladis UK performance metrics.
- Own the development of the annual brand plan, identify market opportunities for brand growth based on a clear understanding of consumer insight and the competitive landscape. Build a commercially strong brand plan to deliver brand growth and share gain.
- Work with manager to define and deliver 3-year strategic plan for area of responsibility
- Lead the part of the brand portfolio, managing performance, recommending actions and motivating teams and other functions to drive brand performance
- Delivery of Brand and business performance metrics. Have a strong commercial awareness of brand performance and regularly update Marketing Director (and UKLT where appropriate) on key issues / successes. Regularly review plan and performance throughout year, taking appropriate remedial action as vital
- Emphasis on using data and insights to drive projects and the development of the brand
- Drive key brand projects, working with a cross functional team across the pladis business – be the project lead, this will include innovation execution, design, price / pack architecture.
- Supply to the Brand Innovation strategy and the prioritisation & management of planned initiatives, leading specific brand and NPD projects. Working closely with the Innovation team and commercialisation team to drive market leading innovation and best in class execution
- Drive the consumer agenda, working with CMI partners to bring consumer closeness and insight led plan development and activities.
- Assist the Marketing Manager/Marketing Director in communications development and execution across the brand and management of cross agency team in relation to areas of brand responsibility.
- Control Marketing expenditure within pre-agreed budget and ensure evaluation of all spend on a continuous basis
- Manage the development of strong coordinated marketing plans, as appropriate across OOH, digital, social media, in-store. Lead cross functional teams to deliver ongoing brand building and sales driving programmes, including in-store activation and new product launches.
Bring your experience.
Essential:
- Proven experience in working within a commercial/sales function, or in a Marketing role with considerable commercial collaboration within an FMCG environment.
- Proven track record of good project management experience.
- To demonstrate the ability to lead and influence partner at all levels of the business.
- Passionate about growing and building brands.
- Determination, entrepreneurialism, ambition and drive.
- Energy for working collaboratively and crafting initiatives that build growth. There is real scope for success with this portfolio and a real focus for business growth over three years.
- To be a self-starter, able to work across multiple projects and fields.
- FMCG experience on brands with a consistent record in achieving results-oriented growth plans.
- Experience of cross functional working.
Desirable:
- Degree in Marketing or Business
What will the interview process be?
- 1st stage interview – 45 minutes competency-based interview based on our company values and your experiences.
- 2nd stage interview – 60 minutes – a technical interview to understand your skill set/case study or presentation interview. .
pladis does also use both Psychometric and Aptitude tests to support our processes so you may be asked to complete these as part of your process. Some processes may differ, but we will keep you updated!
What does pladis offer you?
- Annual Car allowance, paid monthly
- Annual Incentive Plan (AIP) – this is the business’s annual bonus scheme.
- Opportunity to self-enrol into Health Cash Plan
- Private medical Insurance
- Stakeholder Pension Scheme
- Life Assurance Cover ~ upon enrolment to Stakeholder Pension Scheme
- 25 days + bank holidays
- Holiday Enhancement Scheme
- 1 Volunteering Day per year
- Cycle to work scheme
- Discounted gym membership
- Discount and Cashback Scheme – make your everyday spending work hard for you on major high street brands, supermarkets and services
- Access to Employee Assistance Programme
- Financial Wellbeing Support
- Access to great training and development opportunities
Best mix of ingredients
pladis is an equal opportunities employer, like every great recipe we’re a thoughtful mix. A happy and inclusive place to work that’s as diverse as our consumers and the communities we support, live and work in, all around the world. Where every voice is heard, and difference is celebrated. Where fresh perspectives and new ideas help us grow and thrive.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform key job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
