Senior CRM Manager (Monetization)

London, England, United Kingdom

12/10/2024

Palta is a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 60 million monthly active users. Our portfolio includes such successful companies as Flo (global leader in female health), Simple (a nutrition and wellness app with over 15m downloads), Zing (personal fitness trainer), and more.

The rapid portfolio growth was fueled by the recently raised $100 million Series B round led by VNV Global, and the group's revenue is currently sustainably growing 50% YoY.

Simple is a successful mobile product that has a user base of over 15 million people and has over 100% year-over-year revenue growth. It helps people improve their nutritional habits through personalized programs, meal tracking, and health insights, which allows them to lead healthier and happier lives.Now, we are taking the next big step and working on a new revolutionary AI product that helps each person improve their health in a fun and engaging way.

We're looking for a talented Senior CRM Manager with a strong monetization mindset to join our team, focusing on CRM-driven monetization initiatives. This role offers a unique opportunity to balance technical proficiency, operational excellence, and strategic leadership to drive revenue growth. You'll play a key role in implementing CRM-driven monetization strategies and experiments.

What You'll Do:

• Lead and execute monetization projects within the CRM team, and support Growth teams by designing and implementing CRM-driven workflows and strategies;
• Collaborate with the Growth team to integrate CRM mechanics into broader business goals, focusing on experiment support and scaling monetization;
• Design and optimize lifecycle journeys with a focus on acquisition, conversion, and win-back strategies across both CRM and Growth experiments;
• Oversee technical implementation of campaigns, ensuring deliverability and troubleshooting any issues in collaboration with engineering and the Growth team;
• Develop innovative segmentation, communication strategies, and A/B testing frameworks, continuously experimenting and analyzing data to drive growth;
• Serve as the key CRM representative for the Growth team, ensuring alignment between CRM and Growth initiatives;
• Build, optimize, and scale customer segmentation and communication strategies tailored to support Growth experiments;
• Monitor and analyze key CRM performance metrics, preparing detailed reports and providing actionable insights for both CRM and Growth outcomes;
• Maintain a hands-on approach to CRM operations, managing high volumes of campaigns and ensuring seamless execution across cross-functional teams;
• Proactively bring new ideas to improve processes, enhance user experiences, and maximize monetization outcomes.
  
  

What We're Looking For:

• 5+ years of CRM experience, ideally in high-growth mobile B2C environments with a strong focus on monetization or growth experiments;
• Proven expertise in customer lifecycle management, segmentation, and driving measurable revenue growth via CRM initiatives;
• Strong technical CRM skills, including automation, deliverability, and troubleshooting (Braze experience is a plus);
• Proficiency in analytical platforms with a data-driven approach to experiment tracking and performance analysis;
• Hands-on experience in managing high-volume communications with precision and attention to detail;
• Comfortable working in cross-functional environments, particularly with Growth teams, developers, and other stakeholders;
• Self-starter with a demonstrated ability to manage multiple projects, meet deadlines, and work independently;
• A strong monetization mindset with the ability to evaluate initiatives based on revenue potential and experiment outcomes;
• Results-oriented with a passion for experimentation and continuous improvement;
• Excellent communication and collaboration skills, especially in cross-functional team settings.
  
  

Perks and Benefits:

• Competitive salary package commensurate with experience, plus stock options;
• The equipment you need to do your job;
• A premium Palta Family subscriptions (Simple, Flo, Zing etc.);
• 21 days annual leave, plus bank holidays;
• Office in Limassol (Hybrid Work Format) or Remote Option for Candidates Residing Outside of Cyprus.
  
  

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