Senior Data Analyst

About Bauer Media Audio

Location: Preston, Manchester, London, Leeds or Sheffield

Bauer Media Audio is Europe’s leading digital commercial radio and audio operator, reaching over 61 million listeners weekly. Our portfolio includes some of the biggest and most loved radio brands, such as KISS, Absolute Radio, Magic, Greatest Hits Radio, Hits Radio, and Scala Radio. Through live radio, podcasts, and on-demand content, we connect with audiences in innovative and engaging ways.

About Enterprise

Enterprise is the backbone of non-traditional commercial operations at Bauer Media’s Audio & Publishing divisions. We manage:

• Industry-leading premium rate SMS competitions – “Cash Register” and “Make Me A Winner”
• Online businesses – “Planet Offers”
• Over 100 dating platforms – “Coupling Up”, “Magic Dating”
• Partnerships – “Bella Casino”, “Planet Rock Casino”
• Ticketing platforms – “Aloud.com”, “The Absolute Radio Ticket Store”

As part of this fast-moving, revenue-driven team, you will leverage data to optimise business performance and drive strategic decision-making.

About the Role

We are looking for a Senior Data Analyst to take ownership of Google Analytics 4 (GA4), Google Tag Manager (GTM), and advanced analytics. You will be responsible for monitoring and analyzing digital performance, providing actionable insights, and shaping strategies to increase revenue, engagement, and conversion rates. Your focus will be on the “Win Happy” website.

Key Responsibilities

• Data Analysis & Strategy
• Develop custom dashboards, reports, and visualisations to track key KPIs, including revenue, conversion rates, AOV (Average Order Value), CLV (Customer Lifetime Value), and basket abandonment metrics.
• Perform customer segmentation, behavioral analysis, and cohort tracking to drive personalisation and retention strategies.
• Evaluate and improve digital marketing channels (PPC, SEO, paid social, email marketing) with insights to enhance ROAS (Return on Ad Spend) and CPA (Cost per Acquisition).

• Optimisation & Performance Insights

• Identify and troubleshoot website performance issues, such as high bounce rates, slow load times, and conversion funnel drop-offs.
• Conduct competitor benchmarking to refine pricing strategies and promotional effectiveness.
• Utilise predictive modeling and forecasting to optimise pricing, campaign planning, and customer retention.

• Stakeholder Collaboration & Reporting

• Work closely with marketing, product, and UX/UI teams to drive data-driven decision-making.
• Present complex insights through clear, compelling visualisations and reports using Power BI.
• Communicate key findings and strategic recommendations effectively to senior stakeholders.

Required Skills & Experience

• Expertise in GA4, Google Tag Manager (GTM), and event tracking.
• Proficiency in SQL or Python for data analysis and automation.
• Strong preference for Power BI, but experience with Google Data Studio or Tableau is also valuable.
• Good understanding of A/B testing methodologies and business intelligence tools.
• Experience with digital marketing analytics, CRO (Conversion Rate Optimisation), and campaign performance analysis.
• Familiarity with Looker or similar tools.
• Experience with CRMs (preferably Braze).
• Ability to extract and present actionable insights from large, complex datasets.
• Strong storytelling and stakeholder management skills.

Why Join Us?

• Work in a fast-paced, data-driven environment with high-impact projects.
• Be part of innovative digital initiatives that shape the future of media & entertainment.
• Collaborate with cross-functional teams to drive real business outcomes.