Senior Digital Marketing Executive

Be all you can be with Hamberley

We have an exciting opportunity for a passionate and knowledgeable Senior Digital Marketing Executive to join us as our incredible marketing team. Our homes are known for their exceptional standards, homely atmosphere, and commitment to residents’ wellbeing. As we continue to grow, we’re looking for a passionate and creative Digital Marketing Executive to help us tell our story, engage with our audiences, and support our homes in achieving their marketing goals.

At Hamberley Care Homes, we place our people we support at the heart of our service and shape our specialist care and rehabilitation around their unique needs.

As our senior digital marketing executive, you'll be responsible for supporting the planning, delivery, and optimisation of digital marketing campaigns across multiple channels, driving brand awareness, website traffic, and high-quality enquiries for our care homes. The role will focus on day-to-day management of digital activity including social media, content creation, website updates, email campaigns, and paid advertising support.

We’re looking for someone who can lead the execution of agreed marketing campaigns from concept to delivery, leveraging internal support and working collaboratively with the Marketing Team.

This role will require occasional travel to our sites and frequent travel to our head office in Luton.

We offer our colleagues:

• Competitive annual salary.
• 33 days annual leave (inclusive of bank holidays)
• Access high street discounts and money saving tips via our mobile friendly benefits platform
• Workplace pension.
• Free onsite parking at our offices in Luton.
• Employee Assistance Service.
• Opportunities to learn more and move up in your career.
• Refer a Friend Bonus - up to £750 per referral*
• Be part of a growing, values-driven care organisation.

What you’ll be doing:

At Hamberley, we believe that our residents deserve something ‘Extra Special, Every Day’.

Some of the things you'll do in the role include:

• As our Senior Digital Marketing Executive, you'll build meaningful relationships with our stakeholders to create, develop, and manage engaging and informative digital content optimised for active social media channels.
• Support the planning, delivery, and optimisation of digital marketing campaigns across multiple channels, driving brand awareness, website traffic, and high-quality enquiries for our care homes.
• Use data tracking tools are in place to monitor performance.
• Support with creating relevant content in line with branding guidelines.
• Support the homes with social media training and monitoring their channels.
• Ensure all content is on-brand, appropriate for the care sector, and compliant with internal and regulatory standards.
• Create and build communication campaigns and key messages to support our strategy and to help drive referrals to our homes.

As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.

Could you be part of our team?

The successful applicant will:

• Possess a CIM qualifications or marketing degree.
• Be experienced in a multi-functional marketing role – ideally also within a healthcare/ social care environment.
• Have strong knowledge of social media platforms, CMS, and email marketing tools.
• Proficiency with tools including; Canva, Mailchimp, WordPress, Meta Business Suite and AI tools.
• Have excellent communication skills – possessing engaging stakeholder relationship skills.
• Be will be driven and a natural a self-starter.
• Be decisive, self-motivated, proactive, flexible, and adaptable.
• Ability to multitask, prioritise, and work to deadlines.

If this sounds like you and you’re looking for a fulfilling role that makes a genuine impact in the lives of others, this rewarding career is for you.