Senior Digital Marketing Manager

Ministry of Sound Records is a global record label and we’ve developed an impressive array of talent over the past 15 years, propelling artists like Eric Prydz, Example, and Wretch 32 to success. The label’s current roster of artists includes Ivor Novello-winning group London Grammar, Sigala, UK Chart toppers LF SYSTEM, Cassö - the producer behind the biggest dance single of the year ‘Prada’. As well as exciting acts such as A Little Sound, NewEra, Skepsis, Dom Dolla, and Charlotte Haining. Not only are Ministry of Sound a hugely successful dance label; we’re also the UK home for global superstars Doja Cat, Tate McRae, Victoria Monet, and Joey Bada$$ as well as the Alamo Records’ roster including Lil Durk and Rod Wave.

You will be involved in planning and executing all aspects of a campaigns that focus on significant market drivers and impact on streaming. You will also support the Head of Digital Marketing to help develop the overall digital strategy across the label’s roster and support in growing the team’s knowledge on market changes and the evolving digital landscape.

You will be an advocate for Ministry of Sounds Records, reflecting passion for its roster and team, who develops relationships in the music industry with internal and external stakeholders.

What you'll do:

• Spearhead market-leading digital campaigns that continually expand fan bases across all key platforms.
• Closely collaborate with artists, managers, internal and external stakeholders to develop, solicit and execute content strategy.
• Collaborate with Marketing, Sales & Central Digital teams on streaming strategy and ideas around how to maximise and grow streaming through interesting digital initiatives.
• Collaborate with Marketing, Sales & Central Digital teams on streaming strategy and ideas around how to maximise and grow streaming through interesting digital initiatives.
• Ensure timely delivery of all digital aspects of a digital marketing campaign in line with core project and approval route milestones, within budget.
• Work alongside CRM team to grow & engage Domestic and International audiences.
• Work with Marketing, Digital Creative & Creative teams to direct act’s online visuals and assets, including videos.
• Identify new and external opportunities for artist promotion outside of traditional digital marketing activities.
• Be knowledgeable about the company’s turnover & P&L targets and work with marketing and management team to meet the targets across the label.
• Work with artist teams to manage marketing expenditures ensure; monitor spends to ensure adherence to approved budgets and achievement of project KPIs.

Who you are:

• You have 5+ years of digital marketing experience with a proven track record of commercial success, delivering best in class digital marketing strategy in an enthusiastic and ambitious manner.
• You are a committed and creative project manager who can manage a varied and full workload, with a strong ability to work under pressure, prioritise tasks and problem solve.
• You are a highly motivated, curious thinker with passion for digital marketing, who thrives in a fast-paced environment working collaboratively with a close-knit team.
• You are comfortable representing Ministry of Sound with artist managers, internal Sony teams and external key stakeholders.
• You are continually looking for ways of innovating, growing your knowledge of the UK recorded music market, social media content, creator marketing, content distribution and viral trends to amplify records successfully and impacting significantly on streaming and chart success.
• You are a collaborative team player who finds solutions, motivates team members, and supports senior management in developing the digital strategy across projects.
• You are an invested communicator who can present and work with people at all levels and can negotiate and influence internal and external stakeholders.
• You are informed and curious about technological advancements in the wider media landscape and can be creative about how these could be applied to your campaigns.
• You have a great understanding of industry benchmarks across digital platforms & formats. Monitoring and evaluating effectiveness of online spends by being informed of key commercial factors which will affect media spend.

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break