Senior Experience Designer

AnalogFolk is a global digitally native creative agency, independently owned since 2008. We have talented Folk across offices in London, Amsterdam, New York, Hong Kong, Shanghai, Singapore and Sydney.

We deliver progressive solutions that change people's lives and fuel brand growth.

We’re proud to partner with some of the world’s most respected and influential brands, including Nike, Diageo, L’Oreal, Meta, Tommy Hilfiger and Amazon.

Here are just a few of the notable accolades our globally-recognised work has received: The Drum’s Most Awarded Agency in EMEA; Campaign’s UK and Global Digital Innovation Agency of the Year; Contagious Pioneers Best and Bravest Agencies on the Planet; and a Fast Company award for a World Changing Idea.

About us

The Experience Design team is at the heart of AnalogFolk’s Products & services pillar. We help clients create valuable ecosystems of digital experiences that are enabled by technology and connected by data.

Plus we’re also generally pretty nice people.

About the role:

As a Senior Experience Designer, you will be part of AF's Experience design team where you will work across various clients with Experience Design leads.

You will:

- Lead and drive human-centred design thinking across end-to-end digital and service experiences

- Be responsible for leading experience design on projects across clients

- Contribute to the creation of experience design research, strategies and systems

- Create a range of experience design deliverables, depending on the needs of the project, e.g. user flows, IA, wireframes, competitor anaylsis, customer journey maps etcIdentify customer needs and motivations, interpret client challenges and define experiences

- Collaborate with people who have different backgrounds, different ways of thinking, and different approaches, as part of multidisciplinary project and account teams

- Work with and present to clients, including travelling to client’s offices when required

- Experiment with and leverage new/AI tools where appropriate to improve design workflows and research

- Work closely with product managers, strategists, designers, technologist, and data strategists to align customer needs with business goals

Responsibilities:

Day to day responsibilities a Senior Experience Designer at AnalogFolk can include:

- Performing secondary and competitor research, heuristic evaluations, and audits

- Evaluating existing sites in terms of their persuasiveness, emotional design, and usability

- Facilitating interviews and focus groups to determine customer needs

- Translating business goals and KPIs into actionable insights, experience design objectives and measurable outcomes

- Assisting with concept development and ideation workshops, ensuring creative ideas are grounded in strategy and technology

- Creating detailed interactive wireframes, click-through prototypes, and design artefacts to validate solution where appropriate Leading co-creation sessions and moderated/unmoderated testing

- Contributing to the creation of scalable design systems and consistent visual languages

- Creating written and visual documentation and presentations outlining experience design thinking and requirements for client and/or internal teamsLeading client meetings and workshops and conducting stakeholder interviews to capture business requirements

- Identifying opportunities to drive business impact through improved customer experiences

- Presenting your work to external clients, explaining your design process and rationale

- Building and fostering relationships with clients, helping them understand the value of XD, your role, and working with AnalogFolk

- Mapping user journeys and service interactions across omnichannel ecosystemsHelping define and scope the experience design approach and timings projects

- Ensuring deliverables and deadlines are met

About you:

- Proactive and positive approach to work

- Accomplished in designing engaging experiences with measurable results

- Good attention to detail

- Good client relationship skills

- Experienced in XD tools and processes (e.g., Figma, FigJam)Ability to think flexibly and strategically about problem solving

- Good communicator with excellent oral and written skills

- Collaborative and can work well with people across different departments

- Able to accurately provide timings for deliverables and projects

- Ability to lead discovery and definition phases, and synthesize research into actionable insights

- A passion for emerging tech, behavioural design, and crafting experiences that are not only usable but delightful

Our Values

AnalogFolk is part of the AnalogFolk Group (AFG) an independent marketing and technology group. Our mission is to use digital to make the analog world better. We strive to create experiences that are remarkable and fundamentally valuable. These are our values that we ask of all our Folk…

Our Values:

Stay Restless - Always strive for better to push the boundaries of what’s possible.

Expect Remarkable - Go beyond the expected to create something worthy of remark. Accept nothing less.

Make Change - In everything you do, find a way to make a positive impact.

Do Good - Don’t talk about ideas that create progress. Make them. If something isn’t working, be the agent of change.

Be You - Bring all of yourself and make this place your own. In return, welcome all others.

And a final few things….

At AnalogFolk, we believe in equal opportunities for everyone. We’re committed to building a workplace that’s authentically diverse, representative, inclusive and respectful. That’s why we welcome all applications regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status.

Don’t meet every single requirement for the job role? No big deal. If what we’re doing here at AnalogFolk excites you and you’re passionate about learning, we want to hear from you. You may still be the right fit for the role, or another one.