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Location: Guildford, UK
The Office of the CXO drives effectiveness across the EA Experiences organisation with a focus in business operations, comprehensive fan intelligence, plus internal technology and business solutions. We are horizontal connectors empowering teams across the Experiences organisation with the strategic prioritisation, investments, resources, data, insights, and technology required to accelerate outcomes in service of our goals.
The EA Marketing Analytics team is looking for an analytics professional to take on the role of Senior Marketing Analyst in Guildford, UK, reporting to the Director of Marketing Analytics. We are looking for someone who can take our analytics to a new level by digging into diverse data sets relating to our marketing campaigns, applying creative data analytics techniques, extracting insights, creating data visualisations and communicating recommendations to our marketing partners in ways that create clarity, guide action, and bring improvement. If you can combine this with a pioneering spirit, commitment to team success, and an interest for the video game industry, this might just be the right job for you.
Responsibilities:
- Select, process, and explore data from an array of internal and third-party data sources for marketing channels such as video, social media, websites, email, and more to find the signal in the noise.
- Create presentations with crisp data visualisations to tell compelling data stories to partners and influence the business. Distil quantitative insights into easy to break down and intuitive presentation form.
- Work with marketing partners to understand their needs and deliver data analysis to support decision-making that leads to improved marketing performance, becoming a trusted advisor.
- Approach analyses and have structured thinking to design a plan before digging into data
- Collaborate across a global network of colleagues, with teamwork as a priority
- Manage projects involving complex data collection, analysis and application
- Build on your enthusiasm for learning and improvement
Qualifications:
- Bachelor’s degree in STEM (Science, Technology, Engineering, and Math) field or economics; Advanced degrees preferred.
- 3-5 years relevant hands-on analytical experience, with the ability to manage the analytical process and translate findings from the data into recommendations for our partners. Advantage for previous marketing analytics experience.
- Knowledge-of and practical experience with statistics, probability, and hypothesis testing.
- SQL skills including experience querying complex datasets from a variety of multiple sources.
- Proficiency in R statistical programming (or equivalent) to explore diverse data sets and create descriptive and predictive models using methods like correlation analysis, regression modelling, cluster analysis.
