Senior Marketing & CRM Data Executive

London, England, United Kingdom

5/12/2025

With Intelligence are looking for a Senior Marketing & CRM Data Executive to oversee on developing and executing marketing campaigns for a range of With Intelligence's portfolio of asset management events, ensuring that attendee and award entry targets are consistently exceeded.

The Senior Marketing & CRM Data Executive will work closely with other stakeholders to ensure the successful delivery of each event, contribute new ideas and foster collaboration between departments. They will also work closely with the commercial team and provide marketing support to ensure that sales targets are met.

In addition, this role will take ownership of CRM integration and data accuracy across event platforms and Salesforce, playing a critical part in ensuring data-driven marketing performance and audience targeting.

Responsibilities

Creating and executing marketing campaigns for allocated events

• Plan, develop and execute multi-channel marketing campaigns for each event, incorporating email, social, and digital strategies to drive registration and award entries
• Manage the marketing planning process, collaborating across departments to ensure timely and successful launches
• Write compelling marketing copy tailored to audience personas, using segmentation and data insights to enhance engagement
• Brief and manage design assets, ensuring all marketing materials meet brand guidelines
• Work closely with the Delegate Engagement Team to align on event positioning, data strategy and content assets
• Analyse campaign performance, registration profiles, and audience data to optimise campaigns and report insights to stakeholders
• Conduct post-event research and analysis, sharing final registration numbers and marketing reports
  
  

CRM and Data Management Responsibilities

• Manage CRM integrations (e.g., Bizzabo to Salesforce), ensuring clean, consistent data flow across platforms
• Oversee data hygiene and drive cleanup initiatives to maintain reliable, scalable contact databases
• Establish documented processes for data management and segmentation strategies based on personas, demographics, and past engagement
• Identify and implement improvements to workflows, integrations, and system connections (e.g., Evessio, Swapcard)
• Create and maintain dashboards and reports to track performance and support cross-functional decision-making
• Collaborate with the subscriptions automation team to ensure CRM alignment and marketing efficiency
  
  
  

Requirements

• Proven experience experience within a B2B events environment
• Knowledge and experience of the full marketing mix
• Self-motivated and able to work autonomously
• Experience of using databases, selecting data and customer segmentation
• Familiarity with CRM systems (e.g., Salesforce) and marketing automation tools
• Understanding of data hygiene principles and best practices for managing clean, accurate records
• Strong Excel skills
• Excellent attention to detail
• Strong creative writing skills
• Able to work under pressure and deliver to tight deadlines
  
  
  

Benefits

• 24 days annual leave rising to 29 days
• Enhanced parental leave
• Medicash (Health Cash Plans)
• Wellness Days
• Flexible Fridays (Opportunity to finish early)
• Birthday day off
• Employee assistance program
• Travel loan scheme
• Charity days
• Breakfast provided
• Social Events throughout the year
• Hybrid Working
  
  
  

Our Company:

With Intelligence is based at One London Wall, London EC2Y 5EA. We offer amazing benefits, free breakfast daily and drinks provided all day, every day. We actively encourage social networks that oversee activities from sports, book reading to rock climbing, that you are free to join.

As part of our company, you will enjoy the benefits of an open plan office and working with a social and energetic team. With Intelligence provides exclusive editorial, research, data and events for senior executives within the asset management industry. These include hedge funds, private credit, private equity, real estate and traditional asset management, and our editorial brands are seen as market leaders in providing asset manager sales and IR execs with the actionable information they require to help them raise and retain assets. To maintain and grow our position in the market we need to continue to hire highly motivated, thoughtful and to ensure our subscribers are getting the exclusive intelligence they need first, and most comprehensively, through our range of services. If you are interested so far in what you have read, please apply, we look forward to hearing from you.

We are an Equal Opportunity Employer. Our policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, colour, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable law.