Senior Marketing Manager

A global insurance provider is seeking a Senior Marketing Manager to develop & deliver a range of B2B campaigns & support a range of business areas and deliver measurable results.

Responsibilities:

• Working with the senior business leaders to develop B2B marketing campaigns to deliver measurable results.
• Support the delivery of multiple marketing campaigns to meet commercial goals and objectives covering a broad range of topics, strategies and campaigns.
• Using creative and strategic marketing flair to develop the best outcomes for the customer, the business and the team.
• Lead the development and delivery of the commercial marketing strategy.
• Create and deliver targeted and integrated multi-channel marketing campaigns for commercial products.
• Set, monitor and report on the key metrics and performance for all content and marketing campaigns with the aim to develop engagement and sales.
• Manage and create variety of content types, including social content, video, newsletters and articles, with commercial awareness to sensitive industry issues.
• Build targeted marketing lists to ensure key audiences are reached.
• Champion data accuracy in the CRM to support marketing needs.
• Manage agency partners.

Requirements:

• Experience of delivering and managing B2B multi-channel marketing activity and campaign.
• B2B insurance is preferred.
• Line management experience is essential.
• Engaging copy writing with a high level of proof-reading skills.
• Commercially astute and ability to demonstrate ROI.
• Excellent interpersonal skills, ability to establish effective relationships quickly, and the confidence to liaise with senior colleagues.
• Confident in planning, organising and prioritising your workload you’re a truly motivated, ambitious professional; full of initiative and dedication.
• Eligible to work in the UK. Please please do not apply if you require sponsorship.

£80-90,000 + bonus + benefits