Senior Marketing Manager (Podcasting)

Love podcasts? We do too! As a Senior Marketing Manager within Sony Music’s Global Podcast Division, you will join a dynamic group of creators, producers and business leaders who are passionate about building premium content in the fast-growing podcast space. In this role, you will craft, lead and optimise marketing campaigns that not only drive awareness and consideration but also drive downloads and subscriptions for our growing slate of shows. The ideal candidate will be the key marketing player in London and will have an integral role in driving the overall success of the Sony Music Podcast division.

Working closely with our rapidly growing production, talent, and creative teams, along with the wider marketing team in New York and LA, you will create and lead breakthrough initiatives to generate awareness of our growing podcast offering and ensure our shows are a must-listen for audiences around world.

This role is based in London (3 days onsite, 2 remote) and reports to the SVP Business Development & Operations - Podcasts in NYC.

What you'll do:

• Devise and implement creative marketing plans to surpass audience targets for new podcasts and enhance listenership for new shows and back catalogue.
• Collaborate with internal and external resources to provide input and guidance for the creative execution of shows, including Audio Ads, podcast artwork and social media assets that effectively communicate the value proposition to our audience.
• Work closely with marketing teams, internal creative resources, and external agencies to optimize creative strategies and ensure flawless campaign execution.
• Build and nurture relationships with UK platform partners (Apple, Spotify, Amazon, etc.) to maximize show promotion and secure co-marketing opportunities.
• Help develop and manage budgets for marketing campaigns, ensuring efficient allocation of resources and cost-effective strategies.
• Stay abreast of social and other marketing tools to identify trends, opportunities, and audience preferences in the podcasting space.
• Provide support of wider Sony Podcasts expansion initiatives, assisting with team projects focused on building our network.

Who you are:

• You have extensive marketing experience, preferably with a background in media or entertainment marketing. Podcast/Audio marketing is preferred, but not essential.
• You have a proven track record of creating and executing effective marketing campaigns, demonstrating measurable ROI.
• You have experience managing projects from development to execution that involve working across various departments/stakeholders.
• You possess a passion for podcasts and audio-led entertainment, with a strong desire to further your career in the industry.
• You are both creative and analytical, with exceptional communication skills.
• You excel at building and fostering strong relationships, earning respect of cross function and senior teams.
• You thrive in a fast paced, dynamic environment and can manage multiple projects simultaneously.
• You have a solid understanding and workable knowledge in creating social content as well as implementing social strategy/positioning, key art/video creation/execution and adverting campaign development.
• You will be proficient in Adobe suite – Photoshop, After Effects, Premier Pro or equivalent tools in the video creation space.
• You possess excellent teamwork skills and can collaborate effectively with others.