Senior PR & Marketing Manager – Northern Europe

Organizational area: Commercial - Europe Region

Role perimeter: Northern Europe (UK, Ireland, Scandinavia)

Luxury, sport and style expressed through unique cars. This is Maserati’s mission and it has always pursued that mission by creating high-performance automobiles with timeless Italian style, bespoke interiors, and effortless power with a signature sound.

Maserati has been part of the Fiat Group since 2005 – now Stellantis.

Maserati produces a complete range of unique cars, immediately recognizable for their extraordinary personality. Thanks to their style, technology, and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance, and safety, currently available in more than 70 markets internationally.

Maserati is now looking for new talents to join the #Maserati Team.

MISSION

The Senior PR & Marketing Manager for Northern Europe will spearhead the development and execution of both marketing and public relations strategies to enhance Maserati's brand presence and commercial performance across the region, integrating all the available channels. This role involves strategic planning, media relations, event management, and cross-functional collaboration to ensure alignment with global brand objectives and local market needs.

RESPONSIBILITIES AND DUTIES

Strategic Planning & Market Development:

• Develop and implement integrated marketing strategies across all sales channels, focusing on Tier 2 and Tier 3 markets to increase brand and product awareness.
• Define and execute regional marketing plans that align with Maserati's global brand strategy while addressing local market dynamics.

Public Relations & Media Relations:

• Cultivate and manage relationships with automotive and lifestyle journalists/editors across Northern Europe.
• Craft and distribute press releases, pitches, and media materials that effectively communicate the brand's story, values, and initiatives.
• Monitor and analyze media coverage to assess campaign effectiveness and adjust strategies accordingly.

Event Management & Brand Experience:

• Plan and execute local events such as product launches, test drives, co-marketing initiatives, sponsorships, and loyalty experiences.
• Ensure all brand experiences are consistent with Maserati's global identity and customer expectations.
• Collaborate with PR to maximize marketing presence and impact.

Digital & Media Planning:

• Design and oversee the execution of local media plans, with an emphasis on digital and social media strategies.
• Ensure consistent and impactful digital storytelling aligned with Maserati’s brand guidelines.

CRM & Customer Journey:

• Lead CRM initiatives across the funnel, from acquisition to loyalty, including eDMs, newsletters, and personalized communications.
• Oversee lead generation and lead management processes in close collaboration with sales teams, ensuring high-quality conversion and tracking.

Cross-functional Collaboration:

• Act as the key marketing liaison with the sales department to define customer targeting and campaign objectives.
• Collaborate closely with local dealers, supporting them in developing marketing plans that align with corporate standards and objectives.

Budget Management & Reporting:

• Allocate and manage the regional marketing budget effectively, ensuring ROI across campaigns.
• Prepare regular reports on marketing performance and insights to support data-driven decision-making.

REQUIREMENTS

• Bachelor's or Master's degree in Marketing, Business Administration, Communications, or related field.
• Minimum 15 years of experience in a similar marketing or PR role, preferably within the automotive sector.
• Strong knowledge of integrated marketing, digital media, CRM, and brand management.
• Proven ability to manage cross-functional projects and stakeholders across regional and global teams.
• Excellent communication skills in English; proficiency in additional European languages is a plus.
• Strong analytical mindset and budget management capabilities.
• Ability to thrive in a dynamic, fast-paced, and highly collaborative environment.

OUR RECRUITMENT PROCESS

As a first step, your CV will go through our screening: feel free to customize it to express who you are and to tell us about your most relevant experiences and characteristics.

In case your profile is aligned to the position, the Talent Acquisition team will get in touch with you for a first call where we will know each other; you will tell us something more about yourself and your interest in Maserati, while we will be available to answer your questions.

The selected profiles will meet the HR Business Partner and the Hiring Manager.

Please note that we don’t accept Email-Applications!

WHAT WE OFFER

Being part of the Maserati will give you the chance to work within an international work environment, leading and contributing to different projects in cooperation with cross-region teams. You’ll be able to work remotely and by a flexible schedule, while benefiting from dedicated welfare programs and continuous learning and development opportunities - we make an extensive range of internally and externally run courses available for all our employees. Benefits will be discussed with you by your recruiter during the hiring process.

DIVERSITY & INCLUSION

At Maserati, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability.

Diverse teams, will allow us to better meet the evolving needs of our customers and care for our future. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.