Senior Social Media Executive

London, England, United Kingdom

12/19/2024

Job Description

Senior Social Media Executive

Angel Court, London

Flexible Working – Up To 3 Days Working From Home

Permanent

Salary Depending On Experience + Fantastic Benefits

Full time (35 Hours)

Working in our Group function you’ll play a key part in helping our customer facing colleagues deliver exceptional standards of customer service and patient care not just in the UK but around the globe.

No matter your role, you’ll have an opportunity to do work that matters. Making a difference to the lives of our customers each and every day, by helping shape the strategic direction of our business around the world.

The role

This role will support the implementation of Bupa’s social media strategy across Bupa Group channels.

With an eye for detail and exceptional writing skills, this role will help implement social media best practice, be the point of contact for Bupa’s Group social channels and play a key role in ensuring the activity on our social channels reflects our values as a brand.

You’ll be a team player who can collaborate with internal and external stakeholders to develop social content, manage a busy social media calendar, and oversee regular reporting on social and content performance.

You’ll help us make health happen by

Social media

• Oversee social media posting for BAU activity and brand campaigns in collaboration with our social and creative agency
• Oversee BAU social content franchises and business news announcements
• Coordinate big moments on our social channels with relevant teams and market-led social teams
• Build relationships with your counterparts in the markets
• Manage the use of social tools (e.g Sprout)
• Support implementation of social media guidelines and Tone of Voice
• Support the management of social channels – Instagram, TikTok, LinkedIn, YouTube
• Work with our agency to build follower growth and improve engagement
  
  

Content

• Oversee content calendar and planning for social channels
• Manage review and approvals of social content and ensuring it aligns with business messaging
• Find interesting stories and spokespeople to profile from around the business on our social channels
• Support on briefs for content shoots and be on-hand to attend shoots
• Closely collaborate with brand colleagues, internal and external comms, and other key internal stakeholders to ensure an integrated approach
  
  

Key Skills / Qualifications Needed For This Role

• Minimum of 3 years working in a similar social media or communications role (either in-house or agency)
• Experience with social analytics and paid social campaigns
• Exceptional written English and attention to detail – this role involves close scrutiny of copy and content
• Some experience of stakeholder management
• A flexible, adaptable and collaborative approach
• Ability to work to tight deadlines and keep up with a fast-paced team delivering exciting campaigns in 2025
• Strong organisational skills
  
  

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• 25 days holiday, increasing through length of service, with option to buy or sell
• Bupa health insurance as a benefit in kind
• An enhanced pension plan and life insurance
• Onsite gyms or local discounts where no onsite gym available
• Various other benefits and online discounts
  
  

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.

As a Disability Confident employer, we offer a guaranteed interview for every disabled applicant who meets the minimum criteria for the job. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type

Full time

Job Area

PR , Marketing & Brand

Locations:

Angel Court, London