Senior Social Media Monetisation Lead

About the company

Banijay Entertainment is the largest independent content producer and distributor, home to over 130 production companies across 20+ territories, with a multi-genre catalogue boasting over 200,000 hours of original programming.

Banijay Entertainment is a collective of creative entrepreneurs. The group represents some of the biggest global brands including Survivor, Big Brother, Peaky Blinders, Temptation Island, MasterChef, Wallander, Rogue Heroes, Mr Bean, The Wall, Hunted, and Black Mirror among others. By imagining and delivering high-quality multi-genre IP that was born locally and travels globally, the business offers the best stories told the best way.

Banijay Entertainment is built on independence, creative freedom, entrepreneurialism, and commercial acumen.

As the largest independent content producer and distributor in the world, Banijay Entertainment is at the forefront of innovation in media, delivering world-class storytelling to audiences everywhere.

Join us as we redefine the future of content creation and distribution through cutting-edge technology.

About this role

We are looking for a Senior Social Media Monetisation Lead to drive, optimise, and implement content monetisation strategies globally across social media and video platforms.

Reporting directly to the Chief Digital & Innovation Officer, this pivotal role involves managing the global monetisation ecosystem, overseeing partnerships, and empowering local teams to unlock the full potential of their content.

The Senior Social Media Monetisation Lead will ensure operational excellence across the entire supply chain — from content clipping and distribution to performance measurement and content rights management — while fostering collaborative relationships with key platform partners.

The role requires a blend of strategic leadership, technical expertise, and cross-functional collaboration to drive the effective execution of Banijay’s global monetisation strategy.

Duties

• Global Monetisation Strategy Execution: develop and implement a scalable, group-wide monetisation strategy that aligns with Banijay’s global business objectives and leverages platform-specific opportunities.
• Support Local Teams: collaborate with local monetisation teams across countries to optimise their social media revenue strategies and ensure consistency with global standards.
• Oversee the content clipping process: ensure rapid and high-quality creation of clips tailored for platform monetisation (e.g., YouTube Shorts, Instagram Reels, TikTok).
• Ensure a seamless content supply chain: optimise workflows to maximise speed and accuracy in content delivery from production through distribution.
• Collaborate with internal teams and external vendors: maintain efficient content pipelines.
• Performance measurement framework: establish a robust framework with clear KPIs to evaluate content monetisation success globally and locally.
• Monitor and analyse performance data: providing actionable insights and recommendations to improve revenue outcomes.
• Create regular reports for leadership and local teams: highlighting successes, challenges, and opportunities.
• Act as Banijay’s primary liaison with key social media and video platform partners: including YouTube, Facebook, TikTok, Instagram, and emerging platforms.
• Negotiate and manage global agreements: advocate for Banijay’s content interests while staying informed of platform policy changes and new monetisation opportunities.
• Pilot innovative monetisation strategies: stay ahead of industry trends and maintain Banijay’s competitive edge.
• Oversee the management of Content Management Systems (CMSs): ensure accurate ingestion, organisation, and optimisation of Banijay’s content across platforms.
• Lead the content claiming process: ensure Banijay effectively identifies and monetises all relevant copyrighted content, minimising revenue leakage.
• Monitor and resolve content ID disputes: collaborate effectively with platform teams and local country teams.
• Ensure all content complies with copyright laws and platform regulations: partner with Banijay’s legal, rights management, and IT teams to ensure implementation.
• Collaborate with marketing and production teams: align content creation and promotional strategies with monetisation goals.
• Develop training materials and sessions: update local teams on monetisation best practices, platform updates, and analytics tools.
• Serve as a thought leader within the organisation: share global insights and foster a culture of innovation and continuous improvement.

Essential Experience & Skills

• Bachelor’s degree in Marketing, Business, Media, or a related field (Master’s degree preferred).
• 8–10 years of experience in content monetisation, ideally within a platform, broadcaster, or digital media organisation.
• Proven track record of optimising revenue across social media and video platforms.
• Deep expertise in CMS management, content rights management, and monetisation workflows.
• Content Clipping and Supply Chain Management: strong understanding of content creation and distribution workflows, ensuring operational excellence.
• Data-driven decision-making: proficiency in analytics tools and performance measurement techniques to inform strategy.
• Platform Ecosystem Knowledge: an in-depth understanding of monetisation opportunities and content policies across major platforms (e.g., YouTube, Facebook, Instagram, TikTok).
• Stakeholder Management: strong communication and negotiation skills for managing relationships with platforms and local teams.
• Leadership and Collaboration: ability to lead cross-functional initiatives and support diverse, international teams.

Preferred Experience & Skills

• Familiarity with advanced content ID systems and rights management tools.
• Experience in monetising short-form and long-form video content at scale.

Reporting to

Chief Digital and Innovation Officer.

Contract Type

Permanent, full-time.

Hours

Monday-Friday – 9:30am - 6pm.

Hybrid working (3 days per week in the office).

If you apply for this role, your personal information will be used by Banijay for recruitment purposes and in accordance with our Recruitment Privacy Policy https://www.banijay.com/privacy-notice/

We are an inclusive and disability confident employer. We actively encourage applications from individuals from diverse and under-represented backgrounds and are committed to providing a creative and inspirational home for all people. To make sure we are inclusive and accessible to all, please let us know if you require any reasonable adjustments or assistance either to help you with your application or whilst working with us.