Shopper Marketing Executive

About Ella’s Kitchen

Part of the Hain Celestial Group family of brands, Ella's Kitchen’s mission is to help little ones grow up happy, healthy, and never hungry. Set up in 2006 by Ella's Dad Paul Lindley, the company prioritises health and nutritional value, but never at the expense of taste or convenience. Ella’s Kitchen strives to be good in every sense, offering healthy, handy, and fun food that doesn’t cost the earth. In 2016, Ella’s Kitchen certified as a B Corporation, a global movement of pioneering companies that are using their business as a force for good. By certifying as a B Corp, it reinforces that the business is meeting rigorous standards of social and environmental performance, accountability, and transparency. 

We are looking for someone brilliant who believes in our mission and can live and breathe our values of childlike, winning together, owning it, fostering inclusion and being curious.

At Ella’s Kitchen, we are guided by our values; they set the tone of our culture and we look out for newbies who will be a natural fit to our values and complement and contribute to our business.

About The Hain Celestial Group

Hain Celestial Group is a leading health and wellness company whose purpose is to inspire healthier living for people, communities and the planet through better-for-you brands. For more than 30 years, our portfolio of beloved brands has intentionally focused on delivering nutrition and well-being that positively impacts today and tomorrow. Headquartered in Hoboken, N.J., Hain Celestial’s products across snacks, baby/kids, beverages, meal preparation, and personal care, are marketed and sold in over 75 countries around the world. Our leading brands include Garden Veggie™ snacks, Terra® chips, Garden of Eatin’® snacks, Earth’s Best® and Ella’s Kitchen® baby and kids foods, Celestial Seasonings® teas, Joya® and Natumi® plant-based beverages, Greek Gods® yogurt, Cully & Sully®, Imagine® and New Covent Garden® soups, Yves® and Linda McCartney’s® (under license) meat-free, and Alba Botanica® natural sun care, among others.

Our Commitment To Equality, Diversity And Inclusion

At Ella’s Kitchen, we are committed to promoting and enabling a positive culture where everyone can be themselves and diversity of thought is welcomed.

We give a full and fair consideration to all applicants regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

If you need reasonable adjustments made to the recruitment process, please let us know so we can support you in the right way.

Location:  Near Henley-on-Thames – you’ll be able to work flexibly between home and our lovely Barns.  

Reports to:  Shopper Marketing Manager

Contract: Full time, 40 hours (Monday to Friday) 

Purpose:

• To drive Ella’s Kitchen sales and associated category growth in our retailer accounts through the implementation of shopper and online strategies, which ultimately drive the 3 Ella’s Kitchen strategic business pillars. To continue to influence Ella’s Kitchen being the favourite food brand of little people up to 5 years.  

Role activities / responsibilities:

• Develop our annual media plans in Morrisons, Boots, Waitrose and Ocado in close collaboration with the Sales,   Marketing and Category teams; ensuring they are both strategic and creative! Align plans with retailer’s event calendars to drive against category vision metrics via increased footfall.  

• Ensure all shopper activation delivers against the shopper strategy, to win the buying decision.

• Understand each retailer‘s strategy and how we can partner to deliver it.

• Tie media negotiations into overall account commercial agreements to make savings on rate cards. Be all over budget management; keeping a track of spend, POs and invoices.

• Support and help activate key strategic and NPD projects as directed by Making Friends in Shops.

• Dig in to the data and work with the category team after a campaign to understand the ROI it delivered to Ella’s and take learnings forward into future plans.

• Work with Sales and category teamies to identify and implement ecommerce best practice and future opportunities.

• Work with your Shopper Marketing Teamies, Product and Brand team to develop best-in class NPD launches in to the market.

• Inspire our agency partners and comms team to always think about the Ella’s shopper within strategy and campaigns. Partner with them to drive implementation of our plans and ensure that comms and trade plans are aligned.

• Research, recommend and share new in-store and retailer media developments + ideas, to help us deliver “cool stuff” in-store and through .com. 

• Embrace, embody + exude all that is special and unique about Ella’s Kitchen and make sure this comes to life in the barns by acting as a brand ambassador + ensuring the brand is always being portrayed in the best way possible.

You will need:

• Shopper marketing experience and a good understanding of the UK retail environment

• Ideally digital skills in e-commerce or advertising

• Strong attention to detail and excellent organisational skills

• Creativity and ability to ‘think differently’

• Ability to juggle and prioritise tasks

• Fantastic communication skills

• Drive and initiative to be a self-starter

• A relevant degree (or equivalent qualification)

• A real passion for the Ella’s brand and willingness to throw yourself into a varied and busy role 

• Demonstrable ability to live and breathe our values: Win Together, Be Curious, We’re Childlike, Own It and Foster Inclusion.

And what you’ll get in return:

• Bucket loads of training and development, supporting your career pathway

• Competitive salary

• Discretionary bonus scheme

• A Box of Treats, including private medical, dental, pension, life assurance, 25 days holiday and the ability to buy more, high street discounts, amazing wellbeing events, Give It A Go days… to name but a few!

• A really awesome place to come to work … our beautiful Barns in the Oxfordshire countryside, and the flexibility to achieve a good work/life blend