Social Media Specialist

If you’re looking for a supportive, friendly and motivating work environment, Extramile is the place to be. From the beginning of your journey with us in digital marketing, you will always have people around you to support you and the training you need to succeed in the role.

As a Social Media Specialist, you’ll be responsible for managing numerous social accounts in the B2B sector. You’ll have day-to-day contact with our clients, and building strong relationships will be a key factor in this role, with great communication being essential.

You’ll be responsible for a variety of tasks supported by other team members.

Key responsibilities of the position:

• Managing the day-to-day of multiple clients across channels, including: LinkedIn, Facebook, Instagram, YouTube, and TikTok, adapting content for different channels:
• Brainstorm ideas for the social calendar per month
• Create the content calendar for client sign-off
• Create engaging content for relevant platforms (visual & written)
• Schedule & upload content to agreed software
• Community management for clients, where necessary
• Collaborate with the wider team of digital specialists to create new multi-channel campaigns
• Be aware of what competitors are doing, conducting research and competitor analysis
• Work closely with key account managers to deliver strategy inline with clients objectives
• Enhance our brand and build strong online communities through our various social media platforms
• Support the team on social media photoshoots as and when required
• Present to current clients whether that’s monthly reports, content calendars or strategic findings
• Report and provide analysis to clients and colleagues on campaign performance, highlighting trends and making recommendations
• Responsible for developing and administering social media content that is designed to engage users and create an interactive relationship between consumers and the company
• Collect and review social media data to develop more effective campaigns
• Managing administration and ensuring the objectives of clients are met
• Targeted in client retention and growth of key accounts
• Take a proactive approach to problem-solving and helping clients

Key Accountabilities

• Proactively managing and building client relationships in line with client retention KPIs

Competencies and attitude:

• A strong and passionate social media lover who can demonstrate examples of their previous work
• Results driven
• Creative flair to their thoughts on creating content for social media
• Be an energetic team player, proactively working with all the other marketing departments within the business
• A people person, confident to build relationships with clients
• Excellent spoken and written communication skills
• Strong presentation and negotiation skills
• Good organisational and time management skills
• Ability to work well under pressure, work independently and as part of a team
• Ability to prioritise changing workload(s) and handle multiple tasks / multiple projects
• Taking part and engaging in the creation and attendance of social events to encourage collaboration within the team

Experience:

• Social Media account management for a minimum of 2 years
• Experience working in a Digital Agency managing multiple client accounts
• Working in the B2B market (desirable)