SOCIAL MEDIA STRATEGIST (IHA)

Location: Woking, UK Hybrid

Shape the Future of Social for the World's Most Iconic Beer Brands

To deliver better, more creative and cost-effective solutions for our business, we are expanding our in-house agency team, to support the Global Asahi brands and local market activities. As part of this model, we need a Social Media Strategist, who can develop creatively exceptional social plans while ensuring we are delivering our brand objectives for the UK market including Global brand Peroni. Working with the team, to plan, scope and execute plans across all relevant social channels.

You will be part of the Asahi In-House agency, working alongside Client service, creative, social and digital teams to deliver excellent marketing solutions for our brands and markets. Our primary focus in our first 2 years will be around excellence in digital and social. Delivering key social strategies and detailed plans. We have set an ambitious goal for the IHA, growing over the next 4 years and expanding our remit and capabilities. You will be helping with that growth, delivering solutions that can be utilized across our global brands and local markets.

As the Social Media Strategist, you will be tasked with driving the social media strategy at both a portfolio and brand level working alongside a team of strategists and community managers. You will support our portfolio of brands by executing marketing strategies across all social platforms.

You thrive in a fast-paced environment, take ownership of your work and supporting the team. You have a passion for the consumer, using channels and content to connect with them in order to build and facilitate communities for brands. You have a strong experience building brands in social media, an ability to transpose a marketing plan into a social media strategy and an ability to influence key stakeholders. You have proven success in delivering to task and consistently meeting KPI’s.

What You’ll Be Responsible For

• Work collaboratively with other capability leads to deliver Owned and Earned social marketing plans that connect consumer and brand.
• Bring best-in-class digital thinking to the social team and build critical capability in social media platforms, formats, and management.
• Lead the creation, integration, and execution of our Social Strategies in partnerships with other teams including Media, Creative, and Client Services, in the team to bring those plans to life through social media channels.
• Work closely with external partners and agencies to deliver integrated brand campaign responses.
• Be the gatekeeper of all things social, you know the products, formats, and best practice, and you identify key opportunities to innovate.
• Oversee all social media recommendations to deliver on brand objectives, and manage social media accounts including content execution.
• Develop clear measurement frameworks and KPIs for brands and work with Planners and Execution team on optimization to drive uplift in all digital metrics.
• Manage in-house social media execution and partner management whilst supporting Social Planners with portfolio media strategy.
• Manage external relationships with partners, work with media team to negotiate and secure best in class trading positions and JBPs.
• Identify opportunities to build and grow the capability offering and skillsets within the team. Ensure these offerings deliver against business objectives e.g. ROI, Conversion, and Awareness.
• Play a key role in representing the team at internal and external brand meetings including briefings and responses. Ensure all relevant information is cascaded to team and any actions are integrated into our processes.
• Play a consulting role for brands to help solve social and marketing problems.

What You Bring To The Table

• University degree
• At least 5+ years working in social / digital.
• Experience working in creative agencies or in-house agencies.
• Experience working with global and local markets.
• FMCG experience advantageous.

Why Join Us?

About

Forget everything you think you know about in-house agencies. This isn’t about cost-cutting—it’s about delivering social-first, consumer-centric work that people want to engage with. Here’s what you can expect:

• Impact: Drive social strategies for some of the most recognized beer brands in the world.
• Creativity: Work with top-tier talent and industry-leading partners to push the boundaries of social content.
• Collaboration: Be part of a fast-moving, high-performing team that thrives on innovation.
• Autonomy: Take ownership of major social initiatives and make a tangible impact.
• Growth: Enjoy a competitive salary and benefits package, plus opportunities for career progression within a global organization.

The Fine Print

• Hybrid working model—flexibility to work remotely and from our regional offices.
• Competitive salary and benefits package designed to attract top digital talent.
• Travel opportunities to key markets and industry events.

Company Overview

Asahi Europe & International is part of Asahi Group Holdings, a global beer, spirits, soft drinks, and food group with leading positions in European and Asia-Pacific markets, listed on the Tokyo Stock Exchange, Japan. As of November 2020, Asahi Europe & International Group runs 19 production facilities in 8 countries across Europe and is the custodian of some of the best beer brands in the world, including Asahi Super Dry, Pilsner Urquell, Peroni Nastro Azzurro, Grolsch, and Kozel. Within the Asahi Group, the remit of Asahi Europe and International is also to develop and manage all export markets globally, outside of Japan and Oceania. Covering 90 markets and with over 10,000 passionate colleagues on board, the business is well positioned to inspire people around the world to drink better.

Asahi Europe and International (asahiinternational.com)

Functional Overview

Our in-house agency is transforming how we deliver creative, social, and digital campaigns for Asahi’s global and local brands. With teams based in Italy, the UK, Czechia, the Netherlands, and Poland, we operate as a pan-European hub—bringing together top talent to create high-impact marketing solutions. By balancing creativity, cost-effectiveness, and speed, we’re building a streamlined model that sets the standard for in-house agencies across the FMCG industry.

Diversity & Inclusion Statement

We are committed to nurturing a workplace where we celebrate and respect difference and support everyone to be true to who they are! At Asahi Europe and International, we believe you can SHINE AS YOU ARE—no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.

Ready to Make an Impact?

If you’re looking for a role where you can truly shape the future of social media marketing and lead high-impact work, we’d love to hear from you.

Apply today and help us redefine what’s possible for in-house agencies.