Sport SEO Editor (Casual)

Your Team: The Sun is the biggest newsbrand in the UK, across print and digital. The Sun’s multi-award-winning Audience department sits at the heart of our digital newsroom, with our talented journalists publishing the best coverage of news, sport, TV and showbiz, lifestyle and family value. The team is constantly evolving, growing new audiences, and building engagement and loyalty with our readers and viewers.

Your Role: We’re looking for a Sport SEO Editor (Casual) to work five shifts per week including some weekends, in our fast-paced newsroom and provide support to the Sport department, journalists and editors - from day-to-day guidance to longer-term insight.

Day to day you will:

• Act as a go-to person for journalists and reporters seeking advice or improvements to articles
• Understand what makes sport blogs drive search traffic at key search periods
• Manage our live sport blogs in a minute-by-minute environment and liaise with key homepage editors on look and feel
• Report each morning on the top SEO keywords driving traffic
• Make recommendations to journalists for relevant keywords to target on articles and blogs
• Make recommendations on what articles should be earmarked to do well on Google Discover and how to keep them optimised
• Report each morning on how The Sun’s sport pages are ranking compared to rivals
• Pre-plan for future articles and events by building out topics and doing keyword research for upcoming exclusives or events
• Monitor trending data for newsroom suggestions and pass to editorial desks
• Optimise top pages for relevant keywords
• Forward link top traffic driving pages to encourage circulation
• Monitor daily output and ensure relevant cross-linking in articles
• Ensure articles and pages are correctly tagged
• Edit and/or complete metadata on topics and articles
• Edit or ensure that picture captions are suitably written and include crawlable/indexable data
• Have an appreciation of how great visuals work in a crowded marketplace on Google Top Stories
• Work across a rolling rota, including some nights and weekends, to cover the biggest sporting events

What we are looking for from you:

• Editorial background with experience in a digital publishing environment
• Expert knowledge and interest in the British sporting landscape
• Knowledge of US sport desirable
• Good understanding of the principles of SEO
• Experience of optimising websites for SEO
• Familiar with a range of SEO tools such as GSC, SEM Rush, Trisolute News Dashboard or Majestic
• An understanding of how Google Discover works and best practices
• Experience of working within Wordpress

News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands News Broadcasting include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

To do this, we believe our employees must represent different backgrounds, perspectives and experiences. We strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through our Diversity, Equity and Inclusion Strategy, which focuses on three main priorities - attracting talent from a wider, more representative pool, developing equity programmes to drive better representation in our leadership, and ensuring diversity and inclusivity in our workforce as well as the journalism and content we produce. We also currently have 12 employee led networks and groups that support our strategy and connect like minded employees socially.

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you apply for any of our roles please contact us on careers@news.co.uk.