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During the COVID-19 pandemic and the subsequent recovery period, the UK food delivery market experienced significant growth, with demand increasing by approximately 48.1% in 2020, reaching a market value of £11.4 billion. Although the market saw a slight decline of 7.6% in 2021, it remained 37% higher than its 2019 value, indicating a lasting shift in consumer behavior towards food delivery services.
PWB was founded to take advantage of this shift, and we specialize in the creation, licensing, and management of virtual food brands. PWB’s core business model involves partnering with third-party hospitality venues - primarily restaurants and pubs - to bring these brands to market.
PWB designs compelling food concepts and associated menus tailored for delivery platforms. It then licenses these virtual brands to its partners, who prepare the food in their existing kitchens, enabling them to generate additional revenue streams without the need for a new physical location.
In addition to brand development, PWB acts as a digital intermediary, seamlessly integrating its partners’ operations with major online food delivery marketplaces including Deliveroo, Just Eat, and Uber Eats. Through its proprietary technology and operational support, PWB bridges the gap between physical kitchens and digital consumers, ensuring consistent quality, order fulfilment, and brand performance.
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