Application Deadline: 22 June 2025
Department: Digital
Location: New York City, U.S.
Description
The Premier League’s digital media business plays a vital role in helping grow the global reach of our competition, driving acquisition and increasing engagement among football and sports fans, in order to act as a meaningful global promotional vehicle for our member Clubs, broadcast licensees and commercial brand partners.
The Premier League digital media and audience development team aim to drive significant growth in audience reach, engagement, breadth, and depth across an earned, operated, owned and direct set of audiences, while also dedicating particular focus to the three key strategic markets of the U.S., India and China.
This exciting new role in our digital media and audience development team will support on opportunities to grow and broaden the Premier League’s U.S. audience across multiple platforms and fan development efforts, resulting in stronger and deeper fan engagement.
Functionally, this role will report into the global Head of Fan Development, and work closely with the rest of the digital media team and across the broader business, to understand the Premier League’s opportunities for growth, and support on turning those opportunities into reality. This includes managing the delivery of the Premier League’s content and product offerings in the U.S., as well as overseeing our market-specific creator programmes. Administratively, this role will also have a dotted reporting line to Managing Director, U.S. and will work closely with colleagues in the New York Office leading on marketing and broadcasting respectively.
The ideal candidate will have a content creation and delivery background and a strong affinity for sports. They should also have an excellent appreciation of the sports marketing, content and platform landscape, agency management expertise, and outstanding communication and teamwork skills.
Who we are
The Premier League is home to some of the most competitive and compelling football in the world. The League and its Clubs use the power and popularity of the competition to inspire fans, communities and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in over 900 million homes in 189 countries.
We have a wide variety of responsibilities. These include organizing the competition and its Handbook as well as managing the centralized broadcast and commercial rights. The work we do in conjunction with the Clubs also goes far beyond the 90 minutes. We support and provide a framework for youth development, we protect the organisation’s intellectual property, support the wider game and community programmes, undertake international development work and liaise with governing bodies and other leagues.
The Premier League is an equal opportunities employer and strives to create an inclusive culture where talent can flourish. We believe in the potential of everyone and open our doors to those who share those values. All appointments will be made based on merit; however, we particularly encourage applications from women, people from minority ethnic communities, LGBTQ+ people and disabled people.
Our hybrid-working model also allows you some variety on your place of work, offering you the chance to work from home on some days each week. Where possible, you will attend the office or site visits in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.
Key Responsibilities
- Day to day management of our localised content and operated social media channels in the U.S., understanding the nuances of cultural context and exploring ways to continually enhance and grow this offer, including new distribution opportunities
- Day to day management of the Premier League’s efforts to reach and acquire new fans to the PL Media estate in U.S., both within and beyond sport, contributing to the targets for Premier League O&O channels both globally and locally
- Overseeing the developing creator programme in the U.S., reaching and engaging our target demographics through the right type of talent, ensuring the output is best-in-class and remaining true to our core brand and values
- Building and strengthening the Premier League’s relationships with social media platforms in the U.S., ensuring we’re working more collaboratively and benefiting from new product releases and advancements
- In collaboration with colleagues, support on influencer and talent management in order to ensure that we are taking a fan-led approach, particularly to attract younger audiences
- Scope and define additional localised content opportunities, and new collaboration opportunities, working with colleagues across other teams
- Co-ordinating the monthly reporting for our localised channels, ensuring clarity of objectives and KPIs across teams as we continuously test and iterate with our output
- Supporting colleagues with ongoing understanding, analysis and education of the Premier League’s operated channel audience in the U.S. to better shape strategies and initiatives
- Support the development and delivery of the Premier League’s Future Fans strategy, creating the right content and product opportunities to engage younger audiences in the market
- Support on key market activations and on ground opportunities from a content delivery perspective to nurture existing fans and reach new fans, including collaboration opportunities with clubs, broadcast licensees and brand partners
Skills, Knowledge and Expertise
- Significant, demonstratable work experience in the sports content and marketing landscape at platform, agency, rightsholder, brand or related role
- Excellent experience creating, managing and delivering high-impact content in a variety of formats from short form to script-based storytelling in multiple formats
- Experience managing creator programmes and understanding and appreciation of rights requirements across rightsholders, broadcasters and UGC
- Excellent understanding of social media platforms, and their role in fan growth strategies
- Strong creative eye and appreciation for quality execution with an ability to think outside the box
- Experience working with insight, analytics and trends, including summarising reports
- Strong organisational skills with the ability to schedule and prioritise multiple work streams effectively
- A motivated, creative and organised individual with excellent interpersonal and communication skills
- Collaborative and open-minded team player with the confidence to deliver fair, constructive feedback to agencies
- Keen sports fan with a solid knowledge of the Premier League’s structure and context in the industry
We strive to deliver the highest standards of care and protection for children and adults at risk/vulnerable adults and expect everyone we work with to share this commitment. Part of our safeguarding commitment includes implementing effective measures to prevent individuals who pose, or may pose, a risk of harm to children and adults at risk/vulnerable adults from working with them.
To apply please visit our careers page and apply with your CV and a cover letter by Monday Sunday 22 June 2025.
We will remove barriers that prospective candidates might face at any stage of our recruitment process. If you have a disability and would like the advert in an alternative format, or would like to talk about how we can adjust the interview process to best support you, please contact [email protected]
Salary: $90,000 - 120,000, dependent on experience
