Who We Are
We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.
We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses,
The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity.
The UK Communications Director will be responsible for developing and executing proactive UK communications strategies for
The Economist, targeting key consumer audiences across the UK market. A multi-disciplinary thinker with deep expertise in the UK media landscape, you will work with key counterparts across editorial, marketing and subscriber engagement to creatively advance core editorial and commercial priorities. You will lead on key projects, developing and spearheading communications plans, directing agency partners, and reporting on results. We are seeking a leader with outstanding UK media experience and a proactive approach to seizing opportunities and reaching new audiences.
Main Responsibilities
- Drive proactive UK communications that harness the power of The Economist’s journalism, products and brand to reach consumer audiences.
- Plan with communications and marketing teams as well as external agencies to generate and execute creative communications strategies with tactics that ultimately drive new subscriptions and grow the influence of The Economist’s journalism.
- Bring together media-relations, influencer-relations, executive communications, and PR disciplines to deliver integrated communications plans that break through and can be measured.
- Work with internal teams and agency partners on product launches that generate buzz and earn recognition with target audiences.
- Leverage UK news cycles, bringing an understanding of fast-moving consumer / digital culture, to cut through with creative campaigns and tactics.
- Collaborate and lead cross-functional project teams to drive coordination, integration and clear impact reports.
- Skilled writer who can craft compelling messages and produce excellent external-facing materials.
- Take on diverse communications priorities from across The Economist Group as needed.
Experience / Qualifications
- More than seven years of in-house or agency experience with progressively senior roles designing, implementing and leading communications campaigns that target consumer UK audiences.
- Track record of delivering sector leading communications results with clearly measurable outcomes.
- Passion for and deep knowledge and understanding of the UK media landscape and industry.
- Exceptional network of media contacts across top tier news and consumer UK media.
- Experience working with outside agencies on complex high stakes projects.
- A strategic thinker that understands how to align work and priorities to overarching business goals.
- Comfortable in a creative and fast-paced environment with multiple priorities while staying responsive to a changing external environment.
- Creative mindset that will bring new ideas to the table, contributing to a culture of innovation and experimentation.
- Comfortable with ambiguity and an ability to navigate internally - experience working with senior leaders at large organizations.
Benefits
What we offer
We offer excellent benefits including an incentive programme, generous annual and parental leave policies, volunteering days and well-being support throughout the year, as well as free access to all Economist content. Country specific benefits are also offered.
Our Values
Our values are a collective set of beliefs and behaviours that strengthen The Economist Group's purpose and demonstrate where we want to be as an organisation. They reflect on our mission to pursue progress for individuals, organisations and the world.
Independence
We are not bound to any party or interest and encourage exploration and free-thinking. We champion freedom, both within our organisation and around the world.
Integrity
We are bold in our efforts to uncover the truth and stand up for what we believe in. We inspire trust through our rigour, fact-checking and transparency.
Excellence
We aspire to the highest standards in all we do. We are ambitious and inquisitive in our pursuit of continuous progress and innovation.
Inclusivity
We value diversity in thought and background and encourage healthy debate with a breadth of perspectives. We treat our colleagues and customers fairly and respectfully.
Openness
We foster a collaborative and empathetic culture conducive to the interests, wit and initiative of our colleagues. New ideas are our lifeblood.
The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our colleagues and potential colleagues regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, marital status or any other status.
