User Growth Product Manager - TikTok Shop
Company
Location
London, England, United Kingdom
Posted At
5/12/2025
Advertise with us by contacting: [email protected]
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Description
Responsibilities
The User Growth team plays a core role in the acquisition, activation, and retention of billions of users through our globally popular products. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of ByteDance products. Typical growth projects include paid ads, referrals and notifications.
Minimum Qualifications：
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
The User Growth team plays a core role in the acquisition, activation, and retention of billions of users through our globally popular products. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of ByteDance products. Typical growth projects include paid ads, referrals and notifications.
- Responsible for the user growth of TikTok overseas e-commerce in UK and EU, and formulate and implement product growth strategies based on national characteristics.
- Taking e-commerce GMV as the ultimate goal, responsible for the key goals of the entire user life cycle including the number of new customers, repurchase rate, and customer unit price.
- Combining the phased goals of UK and EU, and cross-border business, work closely with cross functions to accumulate the country's innovative user growth capabilities, and ultimately achieve the business goals.
Minimum Qualifications：
- BA/BS degree, 5 years of professional experience in a user growth role involving media buying, performance ads strategy, product growth.
- Be interested in exploring the commonalities and differences in the needs of users under different cultural backgrounds.
- Self-starter and quick learner with strong organizational, communication, and XFN collaboration skills; ability to perform under pressure.
- Excellent quantitative skills, proficiency in SQL, Excel, proficiency in R, Python, SAS and other analytical tools is preferred.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Advertise with us by contacting: [email protected]
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