Value Propositions & Content Manager

Birmingham, England, United Kingdom

12/19/2024

Company Description

Resillion is a global company with end-to-end capabilities: no matter your industry, your geographical location, or stage in your digital journey. With offices in UK, Asia, Europe and North America, Resillion will be by your side. Helping you and your organization realize your ambitions in cyber security, testing of digital media content and quality assurance.

Whether, testing, certification, (software) development, cyber security, or data-protection, the experts at Resillion do whatever it takes. We work as long and hard as necessary to get you to market.

Job Description

Job Title: Value Propositions & Content Manager

Location: Birmingham, Bristol, Edinburgh or Glasgow or Remote or Hybrid

Job Summary:

The Value Propositions & Content Manager is responsible for developing and executing strategic content that drives awareness, engagement, and adoption for Resillion’s comprehensive suite of cutting-edge services and solutions.

The content will be focused around key industry topics such as AI, Digital Transformation, Interoperability, Automation, Innovation, but also focused around our services that combine quality engineering, software testing, cyber security, conformance & interoperability and content quality. These services harness the combined power of human and artificial intelligence (AI) and are where we provide our expertise and know-how to ensure we provide the best possible advice and solutions across every single engagement – we call this Total Quality 360.

This role requires a blend of IT service industry technical knowledge, value proposition messaging development and marketing story telling expertise to effectively communicate the value of our services to both technical and non-technical audiences across all industry sectors.

Key for 2025 will be making our content more relevant to include within our ABM campaigns which we are starting to build out across our core industry sectors; Consumer Electronics, BFSI, Telco, Energy & Utilities and Media & Broadcast. The successful candidate will work closely with cross-functional teams, including our service practice leads, our regional operations leads, industry sector business managers, sales teams and of course our senior leadership team to ensure alignment and drive market success through content and collateral.

Key Responsibilities

Practice value propositions and Messaging:

• Working with our technical service practice leads, develop compelling positioning and messaging that resonates with target audiences.
• Take ownership of the messaging and copy for our website, working closely with our digital marketing team to keep the website up to date.
• Create and maintain marketing collateral, including brochures, videos, presentations, and data sheets.
  
  

Go-to-Market Strategy:

• Develop and execute go-to-market strategies for new solution/service launches and feature updates.
• Collaborate with practice leads and sales teams to agree and produce the relevant external and internal collateral required.
  
  

Content Creation and Management:

• Produce high-quality content, including whitepapers, case studies, blogs, webinars, and videos, to support marketing campaigns.
• Manage and update content on the company’s website and other digital platforms.
• Leverage design and video content skills from within our central team, but work with agencies if and when required.
  
  

Sales Enablement:

• Work with the Sales Operations team to deliver training materials and sales tools to equip the sales team with the knowledge and resources they need to sell effectively.
• Support sales efforts by providing technical expertise and participating in customer presentations and demos.
  
  

Campaign Development and Execution:

• Work with the ABM and Field Marketing colleagues to help plan and execute integrated marketing campaigns across multiple channels (digital, social media, events, etc.) to drive lead generation and brand awareness.
• Measure and report on the effectiveness of marketing campaigns and activities, making data-driven adjustments as needed.
  
  

Customer Engagement:

• Develop and maintain strong relationships with key customers and partners.
• Gather and analyse customer feedback to inform product development and marketing strategies.
  
  

Market Research and Analysis:

• Work with our Insight & Research analyst to help identify proof points, trends, customer needs, as well as to understand the competitive landscape and create messaging.
• Analyse market data to develop insights and strategies for product positioning and differentiation.
  
  

Qualifications

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field; MBA or advanced degree preferred.
• 5+ years of experience in product/service marketing, technical marketing, or a related role in the technology or services industry.
• Strong understanding of quality engineering, software testing, cybersecurity, AI, Automation or related fields.
• Proven track record of developing and executing successful marketing content strategies and content focused ABM and campaigns.
• Excellent written and verbal communication skills, with the ability to translate technical concepts into compelling marketing messages.
• Strong analytical skills and experience with market research and data analysis.
• Proficiency in marketing automation tools, CRM systems, and digital marketing platforms.
• Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
• Comfortable leveraging AI and have experience of using AI content related tool to produce content more efficiently.
• A creative writer and proof reader – happy to support non-native English speaking colleagues to ensure relevance and quality.
  
  

Personal Attributes:

• Strategic thinker with a proactive and innovative mindset.
• Highly organised with strong attention to detail.
• Customer-focused with a passion for technology, Quality engineering, Cyber Security, AI, Automation and digital transformation industries.
• Ability to adapt to a fast-paced, dynamic work environment.
  
  

Additional Information

Benefits:

• Competitive salary and performance-based bonuses.
• Retirement savings plan with company match.
• Opportunities for professional development and career growth.
• Flexible work arrangements, including remote work options
  
  

Why Join Us?

• Be part of a global company driving innovation in quality engineering.
• Collaborate with a team of industry-leading professionals.
• Contribute to meaningful digital transformation projects.
  
  

Resillion is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.