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Job Description
Role: Area Manager
Reports to: Regional Manager
Location: 4 days in store, 1 day remote
or office
Working hours: 9am - 5pm Monday to Friday (1 in 4 Saturdays with 1 day off in the week - Tues, Weds or Thurs).
Job Purp ose
A brand ambassador ensuring effective communication of the brand culture and values internally and externally. Deliver and exceed sales targets across multiple retail locations & formats through recruitment, training, development and retention of high performing teams who are focused on delivering an exceptional customer experience.
Primary Responsibilities
Commercial Decision Making
- Work alongside the Regional Manager to deliver the retail and wider company strategy
- Responsible for delivering the P&L plan and KPIs for the Area, focussing on owning payroll & controllable costs and maximising sales and profitability
- Responsible for taking proactive action to minimise risk in the Area relating to P&L performance, stock loss, cash handling and payroll
- Create clear plans for each store, linked to KPIs and data to ensure opportunities are maximised and poor performance is addressed including service, operations, profit, people, sales, manhours
- Use data and statistical analysis on the area to challenge and influence the business to make strategic decisions including but not limited to stock package, marketing & visual presentations
- Act as a Business partner with key strategic functions i.e. Visual, Operations, Finance, HR and Marketing to support an agile and results driven decision making process, being the strategic link to Retail and formalising processes to support the relationships
- Manage new store openings and closures to maximise commercial performance and minimise disruption to employees, customers and trade
- Fully conversant in all aspects of company profit, including external factors and makes impactful decisions beyond today
Brand and Customer Focus
- Ensure visual standards across the area are set to the company standards and always executed with the customer experience with clear distortions to best at categories; Bras & Fragrance
- Build a store environment that is focused on continuous improvement and delivering an exceptional bespoke customer experience that is centred around the brand values
- Manage customer queries, feedback and mystery shops, identifying trends and local opportunities to improve customer experience and maximise commercial performance
People and Talent Development
- Lead and manage the Store Manager population within the allocated area,, and other areas when covering
- Own the People KPI targets for the area,, ensuring key KPIs are maintained and decreased where appropriate
- Responsible for employee wellbeing and engagement across stores, creating regular opportunities to listen to employee feedback to gain valuable insight and make positive improvements to employee and customer experience
- Recruitment of Store Management roles across the area,, and support recruitment of lower level management roles when required
- Conduct performance and development reviews with the management teams in the area, ensuring managers are supported, developed and their individual performance is managed appropriately
- Responsible for ensuring a robust training and succession plan is in place for the designed district (and surrounding areas)
- Guiding on all employee relations issues within the area, ensuring appropriate policies and procedures are followed and advice is taken from the People Team as an when required
- Encourages inclusion & diversity in the district culture they create; building trust and encouraging diversity of thinking without fear and creating environments where people can be empowered. Engaging with D&I initiatives that are rolled out across the district.
Planning and Delivery
- Act as a liaison between stores and head office functions ensuring that commercial and operational opportunities in the area are always maximised
- Identify when Stores are in need of in-store support, planning and re-prioritising their demands to provide greater levels of support when required
- Lead and manage stocktakes, repricing, sales and promotions across the area, liaising with Head Office functions i.e. operations where support is required
- Own the stock control processes across the area, ensuring compliance to minimise risk and loss across the district
- Responsible for ensuring all employees across the area act safely at work and is compliant on all policies, including health and safety, audit and compliance procedures
Skills And Experience
- Experience in a fast paced retail environment at a similar level with a record of maximising sales and profit
- Able to handle a rapid flow of information & share it succinctly with relevant teams
- Actively looks for opportunities to self develop by seeking new experiences
- Takes accountability for managing company projects ensuring the end result achieves a positive outcome
- Is creative and thinks differently to come up with and implement new business solutions and ideas
- Interpersonal skills that can be used to lead teams and build and develop valued relationships across the business
- Adaptable and flexible with the ability to deliver results personally and through others
- Leadership and coaching skills with experience of succession planning and people development
- Lead with integrity, honesty and an approach that is aligned to the company values
- Embraces change and open to new ideas and ways of working
- Resilient and resourceful with a creative nature when working on projects and designing incentives
- Organisational and planning skills
- Verbal and written communication skills, with excellent attention to detail
- High standard of integrity and discretion
The above responsibilities are an overview of the role and its responsibilities, the list is not exhaustive and additional responsibilities may be required from time to time.
About Us
We are the specialist retailer of fashion-inspired signature lingerie, sleepwear, athleisure and swim, as well as award-winning prestige fragrances and body care. Our associates are the core of our business and by bringing our brand values to life they create lifelong relationships with our customers and inspire a happy, healthy and inclusive workplace where we cherish our diversity.
While our job adverts outline ideal skills and prior experience for the role, we believe in the potential for growth and value individual strengths. If you do not meet every desired criteria but feel you have the skills and experience to thrive in this role as well as a genuine interest in working for Victoria’s Secret and you can demonstrate an alignment with core parts of the role and our values, we would encourage you to apply.
If you are looking to become part of a fun and dynamic team then apply today and become part of one of the most iconic brands in the world!
About The Team
- 25% off most NEXT, MADE*, Lipsy*, Gap* and Victoria's Secret* products (*when purchased through NEXT)
- 10% off most partner brands & up to 15% off Branded Beauty
- Hot deals and exclusive offers from over 3,500 retailers through our online benefits platform
- Company performance based bonus
- Early VIP access to sale stock via Direct to Desk
- Life assurance
- Annual Travel Card Loan
- Sample Sales
- Fantastic L&D opportunities
- Flexi-Hour Scheme
- Direct to Work - Discount online and instore, collect your items the next day for free from your place of work or local store
- Support Networks - Access to Network Groups to empower and celebrate each other
- Wellhub - Discounted flexible monthly gym memberships, with apps, PT sessions and more
Conditions apply to all benefits. These benefits are discretionary and subject to change.
We aim to support all candidates during the application process and are happy to provide workplace adjustments when necessary. Should you need support with your application due to a disability or long-term condition, feel free to get in touch with us by email
[email protected] (please include 'Workplace Adjustments' in the subject line).
