VP Marketing - B2B Saas (London)

Cherry Ventures is supporting our portfolio with this hire.

About Aries

Aries is a new federation of founder-led software companies in cloud marketplaces capitalising on the new AI paradigm. Founded in 2024 by former L Catterton technology investment partner Michael Mitterlehner and Snowflake EMEA founder Thibaut Ceyrolle, Aries is unifying niche SaaS applications through a shared growth and AI infrastructure. Investing $100m+ each year into inorganic growth, the company is focused on modern work, vertical business applications, and data & AI.

Key Responsibilities

• Group-Level Brand & PR Strategy: Define and execute a compelling brand narrative for Aries, positioning it as a federation for scaling SaaS businesses. Manage PR, media relations, and thought leadership initiatives to create brand visibility.
• Portfolio Company Growth Enablement: Partner with portfolio company leadership teams to develop tailored go-to-market strategies, covering brand positioning, demand generation, and sales enablement.
• Multi-Channel Demand Generation: Develop and execute integrated marketing campaigns across digital, content, paid media, and event marketing to drive lead generation and customer acquisition.
• Content & Social Media Strategy: Oversee content development across all Aries-owned channels.
• Marketing Analytics & Performance Optimization: Track campaign performance, optimize ROI, and refine marketing strategies across the group and portfolio companies.
• Team Leadership & Mentorship: Build and mentor a world-class marketing team, fostering a culture of innovation, collaboration, and results-driven execution.

Qualifications & Experience

• Marketing Leadership: 5-12 years of experience in B2B SaaS or technology marketing, with a proven track record of scaling businesses in high-growth environments.
• Demand Generation & Digital Marketing: Deep expertise in digital marketing, lead generation, paid media, and conversion optimization.
• Brand & PR Strategy: Strong experience in corporate communications, PR, and media relations, with an ability to shape industry narratives.
• Data-Driven Approach: Proficiency in marketing analytics, KPIs, and performance tracking to optimize marketing efforts.
• Entrepreneurial & Hands-On Mentality: Ability to execute while thinking strategically, with a hands-on approach to problem-solving.
• Cross-Functional Collaboration: Strong communication skills, capable of working across multiple teams, including sales, product, and investment teams.

What We Offer

• Strategic Leadership Role: Play a critical role in shaping the growth of Aries and its portfolio companies.
• High-Growth Environment: Work in a fast-paced, entrepreneurial setting where innovation and execution drive success.
• Competitive Compensation: Strong salary package with performance-based incentives.
• Global Exposure: Engage with founders, investors, and SaaS operators across multiple markets and geographies.
• Opportunity to Build: Be at the forefront of building a category-defining SaaS federation, driving growth across multiple businesses.

Join us and help drive Aries’ growth across the cloud marketplace. Apply now to be part of a company shaping the future of software acquisitions and scaling.