Website Manager

Website Manager

Reporting to: Chief Marketing Officer

Location: London, flexible working policy

Salary: Competitive + bonus

Who We Are

Founded in 2000, Healthxchange is the leading supplier of medical aesthetic products and services to professionals and consumers across the UK & Ireland. Healthxchange proudly partner with award-winning brands including Obagi Medical, Medik8, Jan Marini, and Jane Iredale to strategically commercialise their products in market. We currently supply over 9,000 clinics with a full range of products (Skincare, Injectables, Energy-based devices) and services (software & education) to support their 360 business needs. The company offers a dynamic environment for innovation and growth in the medical aesthetic space.

About the Role:

As the Website Manager for Healthxchange’s portfolio of B2B and B2C websites, you will take on a hands-on role in enhancing the overall digital experience. Your focus will span from improving the online shopping experience and driving sales through strategic product placement, promotion, user engagement techniques to executing the operational tasks.

Responsibilities:

• Lead daily site trading activities to optimise customer shopping experience and sales performance
• Manage homepage and landing page content in alignment with current promotions, seasonality, and stock availability
• Ensure content is engaging, SEO-optimized, and consistent with brand guidelines
• Manage the uploading and optimisation of all product listings and promotions, ensuring accuracy and consistency in product data, imagery, and copy.
• Periodically review and update static content pages such as FAQs, ‘About Us’, and delivery information as well as write content for the wider website.
• Liaise with the wider business regarding stock levels, product introductions, and discontinuations.
• Work with current systems to implement a suite of reports designed to identify and promote sale of short dated, slow moving or discontinued lines
• Conduct UI/UX improvements by analysing user behaviour, identifying pain points, and proposing solutions to optimize overall usability.
• Analyse sales data, traffic, and search metrics to inform merchandising decisions.
• Monitor, analyse, and report on-site KPIs, including traffic, conversion rate, average order value, and bounce rate.
• Provide insights to stakeholders on customer behaviour, and potential areas for improvement or opportunity.
• Collaborate with the Development Team on implementing site modifications and A/B tests to enhance the user experience and conversion rate.

Requirements:

• Proven experience in a web merchandising role, preferably in the aesthetics or beauty industry.
• Extensive experience in managing CMS platforms (Magento and Shopify), including content updates, promotion configuration, and optimization to enhance user experience and site functionality
• Strong understanding of SEO, web analytics, and e-commerce best practices. (e.g., Google Analytics, Lighthouse, Google product feeds etc).
• Familiarity with digital marketing strategies and tools.
• Excellent project management skills with the ability to manage multiple tasks, priorities and stakeholders and the ability to deliver.
• Experience in creating and effectively briefing requirements to stakeholders
• Experience of working alongside a development team with the ability to efficiently investigate, record and report any bugs within the platforms
• Exceptional communication and teamwork abilities.
• Understanding of the aesthetics and skincare industry is desirable.

Benefits

Company Pension, hybrid working, annual bonus scheme, 25 days holiday plus bank holidays (and increasing with service), staff discount, staff social events, access to Health Assured EAP

Healthxchange is committed to creating a diverse and inclusive work environment. We are proud to be an equal opportunity employer, and we welcome and encourage applications from all qualified individuals regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability status, marital status, or any other legally protected status. All employment decisions are based on merit, qualifications, and business needs.