Website Marketing Manager

What you will deliver

Play a leading role in enhancing our online web presence, driving traffic from our target ICP that converts, and ensuring our website is a powerful communication tool. You will lead the strategy of the website and execution and management of webpages, working closely with cross-functional teams to deliver a seamless, user-centric web experience that aligns to the overarching demand generation goals.

Core Responsibilities

• Website management: Oversee the day-to-day operations of the website, ensuring it aligns with our brand voice and delivers against our business objectives and maintains a strict governance process around publishing, as well as manage operations and executions and report using web-tech-stack incl. Wordpress, SEMRush, HotJar, Google Analytics, etc..
• Content optimization: Collaborate with the content team to optimize on-page elements, ensuring all content is target-audience relevant as well as SEO-friendly, meets user needs and continually improves CTA rate.
• Landing page creation: Collaborate with the marketing team to design and develop high-converting landing pages that support our marketing campaigns and lead generation efforts. Implement best practices for user experience (UX) and search engine optimisation (SEO) and ultimately own the build and execution of performing pages.
• Performance monitoring: Use analytics tools to track website performance daily, identify areas for improvement and action them proactively. Keep the customer at the forefront of your thinking, implementing strategies to enhance user experience and conversion rates at all times.
• SEO strategy: Develop and implement SEO strategies that drive traffic that converts from our ICP, improve search engine rankings, and maximize ROl. Develop a key phrase strategy that prioritizes an approach where searcher intent is paramount.
• Cross-functional collaboration: Lead sprints alongside marketing colleagues and extended stakeholders to ensure the website fully supports marketing and business goals and marketing programmes.

What we are looking for

The ideal candidate will be someone with proven experience of delivering our list of core responsibilities, ideally within a fintech business. Experience of working within a scale-up business would be an advantage. As well as the technical knowledge, we're looking for someone who will take ownership of our digital marketing activities, using our various channels to generate demand for our platform.

Genesis Global is a proud Affirmative Action and Equal Opportunity Employer, committed to maintaining a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, citizenship status, pregnancy, protected veteran status, or any other legally protected status and will not be discriminated against based on disability.