Description
ABOUT 54GROUP:
54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida & New York). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.
Your future in sports marketing starts here
At 54, we live and breathe sport, shaping brands, building campaigns, and creating experiences that cut through. Now, through our 54
Starting Line Academy, we’re opening the door for the next generation of talent with a unique rotational scheme across our Marketing division.
Over 12 months, you’ll rotate across
Marketing Strategy, Social Media, and Advertising, gaining hands-on experience, learning from industry leaders, and working on some of the biggest brands in golf and beyond. This is your chance to build a foundation in sports marketing and discover where your skills shine.
WHAT YOU'LL EXPERIENCE
🔹 Marketing Strategy
This is where it all begins. Strategy is the backbone of every campaign we deliver, and you’ll see first-hand how it takes shape.
What you’ll do:
- Research audiences and gather insights with our Data & Insights team.
- Support the creation of marketing strategies and campaign plans.
- Help manage client accounts and coordinate with activation teams (Earned, Paid, Social).
- Contribute to creative ideation sessions and brand planning.
What you’ll learn:
- How to turn data into direction, shaping strategies for world-class brands.
- The fundamentals of campaign planning, brand development and client management.
- How an integrated agency brings ideas to life across multiple teams.
🔹 Social Media
The fastest-moving space in sports marketing, and the front line of fan engagement. Here, you’ll learn how to keep audiences talking and brands trending.
What you’ll do:
- Help run day-to-day social channels (Instagram, TikTok, X, YouTube, LinkedIn).
- Draft posts, plan content calendars and contribute fresh ideas.
- Support live event coverage, capturing content, posting in real-time and engaging with fans.
- Collaborate with creative, production and influencer teams to bring campaigns to life.
- Track performance and help spot what’s working (and what’s not).
What you’ll learn:
- The full cycle of social media: strategy, creation, publishing, engagement, and reporting.
- How to adapt tone of voice across platforms.
- Practical skills in content creation, storytelling, and community building.
- What it takes to deliver high-impact social campaigns around major sporting events.
🔹 Advertising
Get to grips with the channels that put brands in front of fans worldwide. In Advertising, you’ll explore the media planning and buying process across TV, OOH, digital and social.
What you’ll do:
- Research audiences and markets to inform paid media strategies.
- Assist with planning and activating campaigns across multiple platforms.
- Monitor and optimise campaigns against agreed KPIs.
- Support in analysing results and pulling reports for clients.
What you’ll learn:
- How to run paid media campaigns end-to-end, from planning to activation to reporting.
- The differences between channels, audiences and formats, and how to use them effectively.
- How performance data informs creative strategy and campaign optimisation.
- A solid grounding in the paid media landscape and user behaviour online.
What you’ll take away
- A 360° view of sports marketing across three core disciplines.
- Experience working with global brands, tournaments, and destinations in golf.
- Skills in strategy, client management, social media, paid advertising and campaign delivery.
- Exposure to the fast-moving, collaborative world of a modern sports marketing agency.
- A launchpad for your career, whether you see yourself as a strategist, social storyteller, or media planner.
WHO WE'RE LOOKING FOR
This scheme is designed for ambitious individuals from all backgrounds, whether you're a recent graduate, finishing a college course, or simply someone with talent, drive, and a passion for sport marketing. . If you’re creative, eager to learn, and ready to break into the industry, we’ll provide the tools and experiences to help you succeed.
SALARY AND BENEFITS:
- £23,810
- Annual Discretionary Company Bonus – up to 8% - 3% Company & 5% Individual
- Pension scheme
- Life Assurance
- Income Protection
- 25 days annual leave (+ public holidays), pro-rated & Birthday off
- Increased annual leave with years of service
- Employee Assistance Program (EAP)
- Private Healthcare
- Enhanced Parental Leave
- Working hours will be from 09.00 to 17.30 with an hour taken for lunch between 12.00 and 14.00
