ABM Specialist

Account Based Marketing Specialist – Clinked.com

Location: Cambridge, UK (Hybrid), or Remote (UK-based candidates)

Type: Full-time

Reports to: Account Executive

Start Date: ASAP

Clinked is a secure, ISO-certified, cloud-based collaboration platform designed to enhance teamwork and client engagement. Our platform offers robust features including file sharing, task management, team chat, and customizable client portals: all in a fully branded environment. Trusted by over 3,000 businesses worldwide, Clinked simplifies collaboration, improves productivity, and strengthens client relationships.

We are seeking a data-driven and creative Account Based Marketing (ABM) Specialist to help drive our outbound marketing initiatives. In this pivotal role, you will be responsible for identifying high-value target accounts, developing tailored campaigns, and contributing to Clinked’s overall growth and expansion.

• Account Identification and Prioritization: Collaborate with sales and marketing teams to identify and prioritize high-value target accounts using real time intent data tools and other sources.

• Personalized Campaign Development: Design and execute tailored, multichannel marketing campaigns for key accounts, including messaging, content, and channel selection.

• Account Research and Analysis: Conduct in-depth research and gather insights on target accounts to inform and refine ABM strategies.

• Writing and Outreach: Craft personalized messages and conduct outreach directly to target accounts across various channels.

• Cross-Functional Collaboration: Partner closely with sales, content, and customer success teams to ensure ABM efforts are aligned and integrated across the organization.

• ABM Tool Implementation: Leverage ABM platforms and tools to manage campaigns, track progress, and drive results.

• Performance Measurement and Reporting: Regularly track and report on conversion KPIs, providing insights and actionable recommendations to optimize performance.

• Data Analysis: Monitor buyer behavior and campaign metrics to identify opportunities, trends, and areas for improvement.

• Continuous Improvement: Test, learn, and iterate on ABM strategies and tactics to enhance campaign effectiveness and efficiency.

• Strategic Thinking: Ability to develop and implement multichannel ABM strategies that align with business objectives and resonate with buyers at different stages of their journey.

• Account Research: Deep understanding of target accounts’ needs, pain points, and buying behaviors.

• Marketing and Sales Expertise: Solid understanding of marketing and sales processes, and how to drive alignment between the two functions.

• Communication and Persuasion: Strong written and verbal communication skills, with experience crafting personalized messaging and content that is tailored to specific audiences and designed to drive engagement and conversion.

• Analytical Skills: Ability to analyze campaign performance data and generate actionable insights for continuous improvement.

• Technical Skills: Familiarity with ABM tools and platforms, with the ability to manage and optimize campaigns.

• Experience: 3+ years in an ABM role or a related Sales/Marketing role, ideally within SaaS or tech environments.

• Technical Tools: Experience with tools such as ZoomInfo, Instantly, Apollo, LinkedIn Sales Navigator or Clay is a strong asset.

• Mindset: Analytical, entrepreneurial, creative, and eager to experiment with bold ideas.

• Competitive salary and benefits package

• Opportunity to work with a passionate and innovative team

• Flexible working arrangements (hybrid or remote for UK-based candidates)

• Professional development opportunities

• Play a key role in shaping the future of a high-growth SaaS company

If you’re a results-oriented ABM Specialist looking to make a measurable impact in a collaborative and fast-moving environment, we’d love to hear from you.