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About the Company - Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers. Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.
About the Role - This hands-on role, reporting directly to the Account Director, is pivotal in supporting client relationships while actively participating in the execution and deployment of loyalty marketing campaigns within the Salesforce ecosystem. As an Account Manager, you will serve as the primary point of contact for clients and collaborate closely with existing clients within the Salesforce ecosystem to understand their loyalty program goals and objectives. The ideal candidate will have a strong understanding of CRM and Loyalty having worked either in agency on CRM accounts or in house in a Loyalty, CRM or Email Marketing function. To succeed in the role Collinson are looking for a team player who is happy to support the wider team and business functions. The candidate should have a growth mindset and be looking to further their experience and skillset in this new challenge.
Responsibilities
- Client Engagement & Loyalty Strategy - Work closely with clients to understand their unique needs, objectives, and challenges. Serve as the primary point of contact for client communication, with a focus on client satisfaction. Build lasting relationships with your client and become a trusted partner in their loyalty needs.
- Campaign Creation & Execution - Be hands-on in designing, developing and executing loyalty marketing campaigns. Crafting personalised communications, and leveraging SFMC, SFLM, SF CRM, and other marketing automation tools. Ensuring the campaigns align with client objectives and brand messaging, actively participating in the campaign execution process.
- Growth & Business Development - Support in identifying new business opportunities and growing existing accounts through strategic insight and proactive development.
- Reporting & Insights - Deliver clear, data-driven reports with actionable insights. Collaborate with clients to optimize performance and refine strategies.
- Quality & Problem Solving - Ensure all campaign elements meet high standards for accuracy, branding, and compliance. Identify and resolve issues quickly, applying creative solutions when needed.
- Cross-Functional Collaboration - Work closely with internal teams (Salesforce Consultants, Creative, Data, etc.) to deliver seamless campaign execution within the Salesforce & Collinson ecosystem.
Required Skills & experience
- Proven experience (3+ years) in account management and hands-on execution of loyalty marketing campaigns, preferably within the Salesforce ecosystem using SFMC, SFLM, and SF CRM.
- Strong understanding of marketing automation tools and technologies, with a focus on SFMC, SFLM, SF CRM.
- Understanding of and ability to articulate best practice across email design and build.
- Excellent communication and presentation skills.
- Data-driven mindset with the ability to analyze and interpret data within SFMC, SFLM, and SF CRM.
- Detail-oriented with a commitment to quality and accuracy.
- Strong problem-solving skills and the ability to adapt to changing circumstances.
- Proficiency in Microsoft Office Suite and CRM software.
- Experience in managing projects with cross-functional teams ensuring projects are delivered on time and in scope.
