Acquisition & Growth Lead (FMCG ONLY)

CompanyVertical Advantage

LocationLondon Area, United Kingdom

Posted At1/21/2026

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Occupation Type

Horticultural trades

Occupation Code Skill LevelMedium Skilled

Sponsorship EligibilityIneligible for Sponsorship

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Description

5 x Days in Office

London

Hands on FMCG brand experience a MUST

Our client is a fast-growing consumer wellness business operating across multiple product categories. With a strong focus on quality, innovation, and long-term growth, the company is scaling its digital performance capabilities and investing heavily in paid acquisition.

They are now looking for a Acquisition & Growth Lead to take ownership of paid media strategy and execution across key digital channels and drive profitable, sustainable growth.

This is a hands-on, data-driven role suited to someone who enjoys both strategy and execution. Working closely with senior leadership in a fast-paced, founder-led environment, the Acquisition & Growth Lead will be responsible for scaling customer acquisition through structured testing, strong creative strategy, and disciplined optimisation.

Key Responsibilities:

Plan, execute, and optimise paid campaigns across Meta, TikTok, Google, and Pinterest
Drive profitable customer acquisition while managing key performance metrics such as CAC, ROAS, and blended MER

Support management of paid media budgets in line with business targets

Develop creative briefs and lead structured creative testing across messaging, copy, and visuals

Collaborate closely with creative, design, and content teams to improve ad performance and storytelling

Own landing page and funnel testing to improve conversion rates

Analyse performance data and translate insights into rapid optimisation cycles

Track and report on performance using spreadsheets, dashboards, and in-platform analytics tools

Contribute to growth across multiple product lines

Test emerging channels, audiences, and acquisition opportunities

Support the execution and optimisation of Amazon Ads as part of a broader acquisition strategy

Requirements:

3+ years’ hands-on experience in performance marketing, ideally within a high-growth D2C business or agency
Proven experience scaling paid campaigns across Meta, TikTok, and Google
Strong analytical skills with confidence working in spreadsheets and performance dashboards
Experience running creative and CRO tests and applying insights to improve results
Familiarity with Shopify and conversion rate optimisation best practices
Highly organised, proactive, and execution-focused, with a strong sense of ownership
Comfortable working in a fast-moving, entrepreneurial environment