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Job Overview
About The Role
At AO, we don’t just do affiliate marketing—we do it the AO way. That means big ideas, bold moves, and brilliant partnerships. We’re not here to tick boxes; we’re here to drive performance, build relationships that matter, and make a real impact.
We’re on the hunt for an Affiliate Manager who’s ready to take the reins. You'll be the go-to person for key partners like VCUK, Top Cashback, and Atolls, making sure every campaign lands with impact and delivers results. You'll be leading the day-to-day, spotting opportunities, and working closely with teams across AO to make sure our affiliate strategy is fast, focused and full of impact, playing a key role in shaping the future of our affiliate team.
Our people are our superpower, and we’re unstoppable when we’re together! We want your ideas to flow, and what better way to make that happen than being based onsite, 5 days a week, where our culture fuels creativity, collaboration and growth. If a £1 bet in the pub between two friends can become the UKs most trusted electrical retailer, imagine what else can be achieved when we we’re together!
Here's What You Can Expect To Be Doing
- Owning the day-to-day relationships with our affiliate partners (think cashback, voucher, and content platforms like VCUK, Top Cashback, and Atolls).
- Develop and execute affiliate marketing strategies to drive customer acquisition, revenue growth, and ROI
- Lead campaign planning and execution, including seasonal promotions, exclusive offers, and partner-specific activations
- Collaborate cross-functionally with commercial, brand, and digital teams to align affiliate activity with wider marketing and trading calendars
- Negotiating commission structures and commercial terms that deliver real value.
- Coaching and supporting a junior team member to help them grow and smash their goals.
- Spotting new opportunities, testing fresh ideas, and staying ahead of the curve.
A Few Things About You
- Great hands-on experience managing affiliate programmes, with an understanding of tracking platforms and partner networks like VCUK, Top Cashback, and Atolls.
- You'll have experience in building great stakeholder relationships with internal and external partners, keeping communication clear and collaboration seamless.
- Passionate about mentoring and creating a high-performance culture, with experience supporting and developing team members.
- You’re confident working with budgets, analysing data, and making decisions that drive ROI and support wider business goals.
- Experience using affiliate platforms, analytics tools, and Excel/Google Sheets to track performance and spot opportunities.
- You’re always looking for ways to improve, test new ideas, and stay ahead of market trends.
A Bit About Us
When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Laptops? Absolutely. Everything except doorbells (just kidding, we’ve got those too).
We’re known for helping our customers brilliantly - and it’s no different for AOers. We care about more than what’s on your CV, because together we can do extraordinary things.
Our Benefits
Our benefits are designed to cover the moments that matter to AOers. From health and wellness to giving back - you’ll be rewarded inside and outside of work.
- Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
- Pension; Contribute 5% of your annual salary and we'll do the same, giving you a little extra support for the future.
- Be a VIP at the AO Arena; we have loads of opportunities to win free tickets and pre-sale access!
- Health & wellbeing; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more.
- Discounts; exclusive discounts across our product range.
- Family leave; Enhanced Maternity, Paternity and Adoption leave.
- Making a difference; 2 fully paid days a year to donate your time to any charity of your choice.
- On site perks; start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised Starbucks!
To see all our benefits and perks, visit our AO Benefits page.
