Job Title: Amazon Digital Commerce Specialist
Business Function: Customer Development
Location: Kingston-Upon-Thames
Job Purpose
The Amazon Digital Commerce Specialist will be responsible for data and content within Unilever UK in order to optimise the Digital Shelf. You will support the Amazon Digital Marketing Executive with Media campaign setup (briefing of Media Assets) & in-flight execution. Success will be measured by your impact on business targets such as Market Share, USG and Conversion. You will be passionate about creating brilliant brand experiences for our shoppers.
Job Summary
Internally you will partner with both our Amazon account team, brand teams, and agency partners to deliver best in class plans and help to educate the wider business. You will work across all Business Units to ensure that product page content is available OTIF, ensuring that NPDs launch as scheduled, and the content meets Amazon’s specific requirements. You will optimise the existing Product Page content to give the best experience for the shopper, maximise sales and meet the Perfect Store Online quality targets, search rank, product content, ratings & reviews, and accuracy of the listings. You will look after the Foods media strategy and budget. You will also work closely with the Smart Data Team to develop data reports and provide data-driven insights to the Amazon account team. You will further be involved in ad-hoc projects and requests from the team to enhance our digital presence on Amazon.
Responsibilities
Own content across Personal Care, Beauty & Wellbeing and Foods Business Units:
- Managing the relationship between our Agency and Unilever from an Amazon Perspective to optimise content and land NPDs successfully onsite.
- Reviewing the Data Impact score for our brands to ensure best-in-class content is on Amazon.
- Work with dCommerce (DMC) stakeholders to develop and deploy new content on Amazon across our brands; including titles, images, descriptions.
- Ensure multipack images are created and deployed on Amazon by working with Agency partners
- Work with Customer Account Managers (CAMs) & Executives (CAEs) to develop product lists to flag Hero, COTC 60 and COTC 80 products
- Assort products and NPDs in Kwery on a regular basis to ensure content can be deployed on all products
- Submit products for Vine to raise ratings & reviews of our NPDs
- Support Category Account Managers & Executives with provided SDS (safety data sheets) for our products
- Work with the DMC to maintain brand stores, this includes having the correct assets within each page of the store.
- Create and maintain a tracker for Gifting products to monitor saes performance and optimise media budgets.
- Support CAMs to create virtual bundles and deploy content on Amazon with our Agencies.
- Liaise with DMC on creating A+ and Premium A+ content for NPDs and Big Bets, for publishing on Amazon.
- Maintain the NPD tracker to ensure all stages of the process are met
- Responsible for ensuring a successful launch of all NPD by having the correct content and launching on time
- Responsible to working with stakeholders (e.g. CAMs, Content Managers, Agencies and Brand teams) to make sure Amazon's requirements are captured
Merchandising And Foods Media
- Book Merchandising for all BUs through Vendor Central
- Lead Foods Media strategy with our Agency and manage budget to ensure budget is spent in full
- Point of contact for our Agency on Foods Media and topics
Data
- Management of Smart Data Tools and integration/adoption within the Emerging Ecommerce Team
- Managing the relationship between Smart Data team and any data provider e.g. OCR
- Working with the Smart data team (Global) to maintain a suite of tools that is fit for purpose to be used by the team
- To work with the Smart Data team to ensure that the accuracy of the tools is correct for team use Tools include (1) Jupiter, (2) Smart Business, (3) Vector, (4) Dcomm P&L Dashboard, (5) Price Pulse
- Provide a weekly Amazon EPOS update to the team by creating a report
All About You
Experiences & Qualifications - Experience of building brands digitally to deliver brand experiences and optimising digital performance & tracking measurements.
- Experience working with retailers and media agencies
- Prior experience of working with Amazon would be beneficial but not necessary
- Preferably experience of working with Unilever’s content ecosystem – (Kwery, TAB, PIM2C, PCP, CaaS, Perfect Store Online)
- Experience with Data Software & Tools and creating data reports for the team
- A strong interest in media, content and marketing
Skills - Ability to influence & have an impact working closely with brand teams to serve our consumers’ needs.
- Understanding of consumer shopping behaviours
- Strong analytical competency enabling you to perform analysis and extract insights regarding the performance of media.
- Ability to operate with limited supervision and enjoys working in a fast-paced environment
- Data-driven mindset
- Ability to be flexible and agile to ad-hoc requests
- Ability to drive media strategy and manage budgets with our agency partners
NOTES
Location In September 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London. This site will house some employees who currently work in 100 Victoria Embankment in Blackfriars together with colleagues who are currently located in Lever House in Kingston. We are excited to be creating our own Unilever sustainable, agile work environment. The campus is due to be completed in 2026.
What We Offer
Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, subsidised gym membership, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.
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