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Overview
Home. There’s no place like it.
And there’s no feeling like helping people create the joy of feeling truly at home. At Dunelm, that’s what we do. We’re the UK's number one choice for homewares because we make home life lovelier for our customers. And we’ve crafted a workplace that feels just as welcoming – where you can bring your ideas, be yourself, and feel right at home.
The Digital Trading Team sits at the heart of Dunelm’s online business.
We’re the digital shopkeepers of the business, the ones making sure our online experience feels just right. From crafting customer journeys that are both relevant and commercially smart, to helping people discover products they’ll love and understand what makes them special, we’re all about creating a smooth, joyful shopping experience. We use insights from all over to spot opportunities for growth and make sure our digital shelves are always looking their best.
The team work collaboratively with many different business functions- from working with our commercial teams to develop emerging product opportunities, through to understanding customer behaviour with our finance and I&A teams.
As part of our Total Retail System, the digital trading team work alongside our store operations teams and our Customer Care Centre.
The team have a key role in influencing the optimisation and technical development of our digital shopping channels.
This is a brand new role within the app digital trading team that will play a leading role in the development and running of a key new growth channel for Dunelm.
The Key Focus Areas Of This Role Will Be
- Driving app revenue by developing compelling customer journeys, product stories and events, ensuring alignment with wider digital and marketing teams
- Using data and analytics to identify app growth opportunities and work with relevant teams to implement changes
- Working with our optimisation team to influence the app testing programme, ensuring that learnings are fed into future development roadmaps
- Optimising rankings, ratings and reviews within app stores through the implementation of ASO strategies
- Understanding and reporting on app performance through trading & customer metrics
It’s a truly muti faceted role that will “own the keys to the app shop”, taking responsibility for the customer journey, experience and messaging. It will also provide the opportunity to work with a wide variety of stakeholders such as digital trading, digital marketing, product, brand marketing, analytics and many more.
