Assistant Campaign Marketing Manager – Strategic Campaigns (12-month FTC)
Base Location: Reading
The KPMG Business Services function is a cornerstone of our UK business. Operating from 20 UK locations and sitting with KPMG Central Services we do work that matters.
Within Central Services we are part of a community of experts across a wide range of critical activities who help grow, run, and protect KPMG in the UK.
From HR and Learning, Finance, Procurement, Facilities and Business Support, through to Risk and Legal, Corporate Affairs, and Sales and Marketing, our approach is focused on driving the improved performance of the firm, which we support with diligence and expertise.
KPMG is one of the world's largest and most respected consultancy businesses, we've supported the UK through times of war and peace, prosperity and recession, political and regulatory upheaval. We've proudly stood beside the institutions and businesses which make the UK what it is.
Why Join KPMG as an Assistant Campaign Marketing Manager
Assistant Campaign Manager, Strategic Campaigns is responsible for supporting a programme of flagship campaigns to enhance the firm’s reputation, build a future fit brand and support growth. You will be part of a strategic campaigns team planning and producing high-profile marketing and communication campaigns that supports our corporate narrative and brand ambition.
You will be results orientated and customer-centric in your marketing and communications approach, leveraging data and insight to shape existing and new programmes. You will engage with internal teams across corporate affairs and marketing and agency partners and support positive collaboration, and working to deliver best in class outputs. You will work closely with our Strategic Content team to ensure content plays a strong role in our campaigns and builds on KPMGs foundation as an Insight led organisation.
What will you be doing?
- Support the strategic campaign team to produce, manage and communicate our marketing plans across CAM.
- Champion the KPMG brand, ensuring our value proposition and corporate narrative are intrinsic to our campaign plans.
- Identify opportunities to shape existing and emerging campaigns through the application of brand, business, market and client insight.
- Work with stakeholders and channel teams to identify target audiences and tailor creative messaging to meet their needs and preferences.
- Inspirational team leader and intuitive manager – creating a collaborative, high performing team virtually, across the country and potentially offshore
- Support clear KPIs for our campaigns from design, ensuring our campaigns contribute to positive brand awareness, consideration and purchase intent, and support commercial growth for our priority services.
- Support creative development across campaign visual identity, tone of voice and messaging for flagship campaigns.
- Work with managers and senior managers to review and develop media campaigns, positively contributing ideas.
- Take a proactive approach to understanding and adopting the latest digital innovations and marketing technology where appropriate.
- Create communications to support the team in driving engagement with our campaigns.
- Work with the brand team to ensure our campaigns are adopting the correct brand guidelines and are risk and compliance approved.
- Support the delivery process through the appropriate use of creative planning, database, compliance and finance systems.
- Support on virtual and in person events. Providing logistical and promotional asset production.
- Leverage market insight and analytics tools to measure the performance and ROI, ensuring campaigns are continuously optimised.
What will you need to do it?
- Experience in campaigns, marketing, communications, or a similar role.
- Be able to demonstrate a commercial mindset.
- Supported on the delivery of high performing marketing campaigns that meet and exceed KPIs.
- Demonstrates the ability to find new approaches and brings an innovative approach.
- Engaged in marketing industry knowledge – with an ambition to develop strong internal and external networks – competitors, professional networks and trade bodies
- Comfortable working with senior stakeholders where applicable.
- Strong analytical ability to review data, content, market trends, insights.
- Strong spoken and written communication skills – with the ability to flex personal style to engage every audience.
- Strong project management skills, with a proven track record for delivering on time, managing multiple priorities and stakeholders.
- Experience working in a professional services environment would be a distinct advantage.
To discuss this or wider Central Services roles with our recruitment team, all you need to do is apply, create a profile, upload your CV and begin to make your mark with KPMG.
Find out more:
Within Central Services we have a range of divisions and specialisms. Click the links to find out more below:
- Central Services (KBS) at KPMG: www.kpmgcareers.co.uk/experienced-professional/kpmg-business-services/
- Inclusivity and KPMG: www.kpmgcareers.co.uk/people-culture/being-inclusive/
- KPMG Workability and Disability confidence: www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/need-support-let-us-know/
For any additional support in applying, please click the links to find out more:
- Applying to KPMG: www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/
- Tips for interview: www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/application-advice/
- KPMG values: www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/our-values/
- KPMG Competencies: www.kpmgcareers.co.uk/experienced-professional/applying-to-kpmg/kpmg-competencies/
- KPMG Locations and FAQ: www.kpmgcareers.co.uk/faq/?category=Experienced+professionals
