Assistant Manager - Performance Analyst

EMPLOYMENT TYPE: Permanent

DEPARTMENT: Business Development & Marketing

DIVISION: Group

WORKPLACE STRUCTURE: Hybrid

ROLE OVERVIEW

PURPOSE OF JOB

We are seeking a detail-oriented and analytical Performance Analyst to join our digital team. This role will support the digital team to measure and report on the return on investment (ROI) of our marketing campaigns, utilizing data from our website, Pardot, and Salesforce. The Performance Analyst will support the digital team and collaborate closely with campaign managers to deliver actionable insights and drive data-informed decisions.

MAIN RESPONSIBILITIES AND DUTIES

• Data Collection & Integration: Gather and consolidate data from website analytics, Pardot marketing automation, and Salesforce CRM to create comprehensive campaign performance datasets.
• ROI Measurement: Define, track, and analyse marketing campaign KPIs, focusing on metrics that reflect true business impact such as lead generation, conversion rates, revenue attribution, and customer acquisition cost.
• Reporting: Develop, automate, and maintain regular performance dashboards, and custom reports for a range of stakeholders, from executive summaries to deep-dive analysis.
• Insight Generation: Interpret data to provide clear, actionable insights and recommendations to improve campaign effectiveness and marketing ROI.
• Collaboration: Work closely with campaign owners, sales team members, and digital to ensure alignment on marketing goals and data definitions.
• Enablement & Training: Enable and support campaign owners and sales teams to accurately track their activities and maintain high-quality, consistent data entry in Pardot and Salesforce to ensure accurate and reliable reporting across all campaigns.
• Innovation: Support efforts to innovate and automate reporting.
• Ad-Hoc Analysis: Support business requests for data-driven insights and special projects as needed.

ESSENTIAL REQUIREMENTS

• A Bachelor's degree in Marketing, Business, Statistics, or a related field.
• Previous experience working in a role/s with data analytic focus, with an emphasis on digital marketing analytics.
• Knowledge of Salesforce Analytics, Google Analytics, and other analytics tools such as PowerBI or Tableau is not essential but an advantage.
• Exceptional data analysis skills, able to translate complex data into actionable insights.
• Strong communication skills, able to present data and insights in a clear, concise manner.
• Detail-oriented with strong organisational and project management skills.
• Ability to manage multiple tasks and adjust to changing priorities.
• Problem-solving skills and the ability to work under pressure.