Associate Director - B2B PR and Commercial Growth

Are you a commercially driven, strategically sharp PR leader ready to play a pivotal role in agency growth? Do you combine standout client and account leadership with new business firepower, pitch brilliance, and an instinct for spotting new sector opportunities? If you’re looking to make a high-impact move at Associate Director or Director level, we want to hear from you.

About Us

GingerMay is a multi-award-winning, B Corp™ Certified global agency delivering outstanding, integrated communications for some of the world’s most innovative B2B and technology brands. Our strategic counsel, creative thinking, and focus on results drive success for clients across sectors including adtech, fintech, martech, and IT.

About the Role

As Associate Director or Director, you’ll sit at the heart of our senior team, helping to shape agency expansion, guide winning pitches, and elevate client programmes across earned, owned, and paid. You’ll bring sharp commercial acumen, proven PR and marketing expertise, and an entrepreneurial mindset to help take GingerMay to its next phase of growth.

This is a hybrid role, based in London or Tunbridge Wells, and home.

Your role:

Strategic Leadership and Client Success

• Lead and grow key client accounts, offering senior counsel to clients and the team that drives measurable value
• Shape strategies across PR, marketing, content, digital and social
• Oversee smooth onboarding of clients, ensuring alignment with objectives and long-term success
• Maintain senior client relationships and ensure high retention through quality, insight, and strategic vision
• Champion a data-informed, storytelling-first mindset in account planning and delivery

New Business and Commercial Growth

• Act as a key contributor to pitch teams, from concept to close
• Lead the creation of proposals, credentials, messaging frameworks, and commercial narratives that win
• Work with leadership to evaluate new sectors and service opportunities, spotting areas for expansion
• Drive upsell and cross-sell strategies across the agency
• Support agency revenue growth by tracking profitability, setting forecasts, and optimising delivery

Account Leadership and Innovation

• Develop leading ideas that unite earned, owned, and paid tactics
• Work to create reputation-building strategies including executive comms, media relations, and thought leadership
• Help provide media training and advisory to C-suite and senior stakeholders
• Push creative thinking and innovation throughout client work and agency marketing

Operational and Commercial Oversight

• Own forecasting, budgeting, and resource planning for your accounts
• Embed commercial rigour and delivery excellence across your team
• Monitor account health and intervene proactively to protect revenue and reputation
• Guard against over-servicing through smart scoping, planning, and stakeholder alignment

Team and Culture Leadership

• Be a visible, proactive member of the senior team to shape strategy and team culture
• Mentor and grow talent through clear feedback and career development support
• Lead from the front in meetings, initiatives, and social culture
• Embody GingerMay’s values in every interaction: kind, curious, and commercially switched on

What We’re Looking For

• Proven skills at Associate Director or Director level in a PR agency
• Demonstrated success in winning, pitching, and growing new business
• Strong B2B credentials - tech experience is highly desirable
• Commercially fluent: confident in forecasting, profitability, and account planning
• Strong strategic thinker with the ability to zoom in and deliver
• Trusted advisor with exceptional written, verbal, and presentation skills
• Positive leadership style - collaborative, insightful, and solutions-focused
• A sharp eye and keen interest in emerging sectors, client opportunities, and strategic positioning

Why GingerMay?

At GingerMay, you’ll join a team where commercial success is driven by curiosity, creativity, and collaboration. We’re proud to be a B Corp™, committed to making an impact for our clients, our people, and the planet.

GingerMay champions equality for all

We recognise your freedom of identity and belief, and your right to fairness, dignity, and protection from intolerance and persecution. We will not discriminate, or tolerate discrimination, against anyone on the grounds of age, sex, gender or gender reassignment, marital or civil partnership status, pregnancy and maternity, sexual orientation, religion or belief, race (including colour, nationality and ethnic or national origins), neurodiversity or disability.

Our team is committed to sustaining a genuine culture where your talent, professional competence, and contributions to collective performance are truly valued. We advocate equal opportunities for all. Every applicant and member of the team is appointed, trained, and promoted on the basis of merit and ability alone.

At GingerMay, we believe it’s our actions and achievements that define us.