Associate Planning Director

What's the role

You are the cross-channel planning contact and you’ll know how to bring all media channels together to build full-funnel media plans. Using insight, vertical and sector knowledge along with both brand and performance marketing you will build and deliver media plans that deliver real, tangible business growth for clients. Working symbiotically with the strategy, client and data strategy teams you'll complete the holistic planning cycle that brings together growth and media effectiveness KPIs for clients.

So, tell me about the company

Brainlabs is culture-first. You’ve probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That's why the culture we cultivate is a culture of winning together.

To learn more about what it’s like to be a Brainlabber, check out our culture code.

What you do

• You’ll translate the overarching strategy into excellent cross-channel plans that tie together brand and performance solutions.
• Using your knowledge of cross-channel and in-channel execution and best practice, you’ll innovate to deliver ways that unite multi-channel plans together holistically through testing and innovation.
• You’ll build an in-depth, data-driven understanding of the client’s consumer, category, brand and business then be able to identify optimal media channels to deliver growth.
• Provide planning insight in pitches and participate in pitches as needed.
• Collaborate with the strategy, data strategy and client teams to deliver the best measurement solutions with the leading, lagged indicators and drive in-flight optimisation.

Who you are

• 6+ years experience of delivering cross-media plans for leading multi-product clients either within a market or across a region
• Proven data capabilities and ability to utilise insight to drive media plans and marketing effectiveness
• Excellent grasp of online and offline channels
• Expert knowledge of media planning principles and the ability to convert overarching media strategy into channel specific plans.
• You’re a ‘ knowledge builder’ and are excited at growing and coaching those around you
• A confident, dynamic, engaging and authentic communicator
• Brilliant at pitching and engaging clients
• Strong media budgeting understanding

How you succeed

• You will live our culture code every day! You’ll become an indispensable planning expert for key clients
• Timely delivery of detailed channel and cross-channel plans and optimisation which deliver growth for clients across the media ecosystem
• You’ll have proof-point where you have effectively articulated the role of planning in delivering growth via in- and cross-channel testing.
• Have positive client feedback based on how your plans have answered clients’ marketing challenge
• Have a ‘book of value’ which showcases, through case studies, how your work has delivered material business growth/value for clients.
• Strong internal and client feedback
• Increasing profile in the media world in your market prompting Brainlabs.

What's in it for you

• Working with an experienced team who can support and help you grow
• An opportunity to work across different verticals with broad exposure to different businesses
• 27 days annual leave plus extra days for bank holidays, charity, caregivers, sickness and life events
• Gym/wellbeing membership subsidy
• TechScheme
• Adaptive/hybrid working
• Flexible core hours
• Free catering on site offering breakfast & lunch
• Free hot beverages
• Horizons 30 - work from another country for up to 30 days!
• Office dogs, Mario Kart, Funlabs socials
• Enhanced maternity & paternity leave
• Private medical insurance
• On site library

What happens next

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities.

Thank you for your interest in Brainlabs! We look forward to getting to know you!

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