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Occupation Type
Chief executives and senior officials
Occupation Code Skill LevelHigher Skilled
Sponsorship Salary Threshold
£88,100
(£45.18 per hour)
Occupation rate applies
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Description
Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.
Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.
Based In London, The Associate Vice President, Strategy & Insights Delivers Consulting, Project Management, Research And Analytics Support To The Strategy & Insights Team, Internal Wasserman Departments And Wasserman Clients Across Four Key Functions Of The Strategy & Insights Division
Supporting new business processes and consulting projects with market intelligence, qualitative and quantitative research, data analytics and insights, recommendations and expert guidance to prospective clients. Providing strategic advice and counsel to clients seeking to maximize their sport and entertainment sponsorships to further their brand and business objectives Measuring and evaluating the return on investment and sponsorship impact of curr
ent client sponsorship programmes Providing thought leadership and direction to build capabilities across the business
The Strategy & Insights division is an integral part of the infrastructure at Wasserman, working directly with clients and collaboratively with Wasserman Brands; Client Services, Marketing Communications, Planning, and Rights; Partnership Development and Rights Holder Clients across a wide variety of sports and entertainment properties.
This person must demonstrate leadership, be commercially minded, proactive and able to manage time in a multi-tasking environment as well as prioritize based on changing needs. The role requires excellent written and verbal communication skills, the ability to work across multiple projects, while managing deadlines and meeting the expectations of all involved parties.
The Associate Vice President will draw on their experience and large volumes of data and information from numerous sources, develop insights and present findings in a clear and concise manner. This is a varied role and would ideally suit a candidate with experience in delivering consulting projects, sponsorship evaluation, consumer insights or sports marketing. Candidates must be able to demonstrate a high level of proficiency in data management and application, statistical analysis and research practices, coupled with a good understanding of the sport and entertainment landscape.
What You Will Be Doing
Department operations
Budgeting, identification, selection and management of a variety of research and data providers and tools (including fan audiences, social media/digital listening tools, deals databases, insights and trends and other publications), both internal (proprietary) and external
Manage the design and implementation of qualitative and quantitative research projects including but not limited to Wasserman’s annual global fan survey
Provide thought leadership and stimulate thinking on critical issues that impact Company success
Through networking and relationship building, constantly seek opportunities with external vendors and organisations as well as inspire and influence others in the agency to achieve results
Client services
Lead the creation and delivery of insight-led strategies that power partnership development and brand storytelling across sport, music, and entertainment
Lead the creation and management of sponsorship strategic road maps and M&E plans
Lead the production of client M&E reports, providing analysis, insights and benchmarking
Support Client Services teams in the production of other evaluation reports, event fulfilment reports, competitor studies, sponsorship market insight reports and mid/end of year reviews
Maintain client sponsorship scorecards using research data and support account renewals efforts
Liaise directly with clients, including face-to-face presentations to deliver findings and insights
Liaise with research vendors on behalf of clients to ensure fulfilment and quality of deliverables
Deal with ad hoc tasks on behalf of clients and turnaround in a timely manner
Partnership development
Assist with the creation of sales materials and reports to support new business discussions
Provide research support and deliver consumer and audience insights that reinforce the relevance and benefits of sport and entertainment partnerships
Provide in-person support at prospect meetings, as required, as well as supporting RFPs, and new business acquisition
Strategy & Insights consulting projects
Responsible for delivering short term, intermediate based consulting projects
Interview key stakeholders to assess objectives and recommend strategies to achieve those objectives
Analyse and present target audience or target sector research insights (demographic, psychographic, segmentation, etc.) Key part of this role is making data and insights actionable i.e. Insights not Data, Visuals not tables
Define client expectations including financial outlay and ROI
Recommend and advise client on a sponsorship portfolio that fits goals, audiences and strategy
Conduct complex evaluations or valuations of client partnership proposals
The Skills And Experience You Need
10+ years experience in a strategy and insights role within brand marketing, sports marketing and sponsorship is essential
Relevant experience within agency rights holder or brand environment or other
Highly proficient in quantitative and qualitative research
Highly proficient working with social listening, audience profiling, market research, and performance data
Data analysis / statistical analysis
Sponsorship evaluation
Critical thinking and problem solving
Advanced skills in Microsoft Excel and PowerPoint
Commercially aware and motivated by helping clients achieve business and brand objectives
Ability to manage multiple projects and work towards strict deadlines
Ability to write, edit and proof read copy
Strong interpersonal and leadership skills
Presentation skills
Eye for detail
Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
Associate Vice President, Strategy & Insights | Wasserman | Hunt UK Visa Sponsors
