Please Note: The deadline for applying is 23.59 the day before the job posting end date.
Job Title: B&Js ASSISTANT INTEGRATED MARKETING MANAGER – EU & ANZ
Location: Datchet, UK (B&J EUR HQ)
Work-Level: 1C
Salary: Max 48 k based on experience
About Ben & Jerry’s
Ben & Jerry's Homemade Inc., started in 1978 in a renovated gas station in Burlington, Vermont, USA, founded by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield. In 2000 Ben & Jerry’s became a wholly owned autonomous subsidiary of Unilever with a unique governance structure that provides for an independent Board of Directors vested with primary responsibility for advancing Ben & Jerry's social mission and ensuring the essential integrity of the brand.
Ben & Jerry’s is one of Unilever’s most valuable and iconic brands, with annual turnover exceeding €1 Billion, and with high ambitions to double the business, and expand its impact throughout the world. Central to the mission of Ben & Jerry's is the belief that all three parts of its mission must thrive equally. This translates into a high-paced growth environment without compromising our grassroots and activist spirit. That is how we remain a true purpose-led organization with a connected 3-part mission, which you will find reflected in our KPI’s.
Ben & Jerry’s 3-Part Mission
Social mission: We initiate innovative ways to improve the quality of life locally, nationally, and internationally specifically on Climate Justice and Social Justice, Racial Justice, and Economic Justice
Product mission: We make and distribute the finest quality natural ice cream and euphoric concoctions
Economic mission: We operate our Company for sustainable, Profitable financial growth
Job Purpose
As the Associate Integrated Marketing Manager – EUR/ANZ, you will have the responsibility of supporting and coordinating our consumer marketing campaigns and activities across our Key Markets in Europe.
You will be managing and coordinating the development and execution of Integrated Marketing campaigns across our primary consumer touchpoints including advertising, digital content, paid media, events/experiential, and partnerships. You’ll partner with the Innovation, Communications, Digital, Retail, CBLs, CMI, Customer Development and CS&P, and Social Mission to ensure campaigns are integrated across all channels. Moreover, you will assist the EUR/ANZ Integrated Marketing Manager int the develop and execute brand-led activism campaigns.
In this role, you will lead a fan-centric, culture obsessed, and values driven, integrated marketing team focused on building brand love, cultural relevance, and memorable strategies and tactics to drive short term sales, social impact, and long-term equity for Ben & Jerry’s.
Responsibilities
- Support the EUR/ANZ Integrated Marketing Manager in European Integrated Campaign development and execution
- Creative Development Project Management: Develop production timelines and lead coordination of different creative asset production streams
- Creative Development Production: Co-ordinate development of production of assets working with the creative team for OTIF delivery against country media plans.
- Creative Localization Process: outline how the localization process is going to work and communicate process to the markets.
- Creative asset delivery: support campaign delivery manager by overseeing the successful delivery of media plan assets from creative briefing through to adaptation, translation and versioning requirements for all European markets.
- Coordinate and support advertising projects and assist where appropriate in regional campaigns, include campaign development and asset development and production.
- Work with Global Head of Integrated Marketing to develop global communications and advertising platforms and campaigns that deliver on global “rest of world” campaigns.
- Manage and coordinate assigned projects related to global communications and advertising development including budgets, timelines, stakeholder management and feedback.
- Work with regional marketing leads to insure consistent and effective communications, meetings, and workflow.
- Manage and coordinate the production of global advertising assets, including but not limited to: Video, Social, Print, OOH, Digital, Audio.
- In partnership with the Global Head of Integrated Marketing, develop best-in-class communications briefs to ensure our creative and production partners are clear on business objectives, key communications points, insights, and properly inspired.
- In partnership with the Global Head of Integrated Marketing, develop communications plans that account for JTBD, audience development, key channels, and phases of communication.
- Support in global creative agency management and in development and management of ecosystem of creative and production partners/vendors.
All About You
QUALIFICATIONS:
- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor's degree in relevant subject or the equivalent combination of education and experience.
- Relevant years in marketing role with demonstrated success of managing development of Integrated campaigns.
- Relevant years experience planning, managing, and executing marketing communications including advertising.
- Relevant years in digital marketing role with demonstrated success creative marketing asset management.
- Experience managing agencies and vendors
- Demonstrated understanding of and experience in digital and social media platforms and technology.
- Demonstrated understanding of company mission, goals and objectives.
- Excellent project management skills and initiative are required.
- Excellent verbal and written communication skills.
- Understanding and appreciation for agile working styles to meet evolving needs
- Must be flexible in high stress situations and be able to effectively trouble shoot.
- Experience working in values-led organizations preferred
- Must be able to work independently, to accomplish multiple tasks with limited direct supervision.
- Solid knowledge of computer software systems (Word, Excel, PowerPoint).
- Solid knowledge of Social Media Platforms (Facebook, Twitter, etc.)
Physical Demands
Occasionally required to lift up to 50 lbs.
Work Environment
Office environment
Travel expected for this position is approximately 20% of the time, but varies seasonally.
The above cited duties and responsibilities describe the general nature and level of work being performed by people assigned to this job. It is not intended to be an exhaustive list of all the duties and responsibilities that an incumbent may be expected to perform.
NOTES
Please apply via this portal as e-mail applications may not be processed and include your Future Fit Plan if possible.
By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and that you are at a point in your career with Unilever where it is appropriate for you to be applying for other positions.
Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact your Talent Partner Juli Molina on
[email protected] What We Offer
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).
Relocation to the UK
Please be aware if you are applying for this role from outside the UK, if successful, your application will be treated as a self-initiated Change Location Outside of Country (CLOC) transfer. This means any relocation costs must be self-funded with the potential to reclaim some specific pre-approved expenses up to £5,000. Please speak to your Talent Partner if you have any questions.
