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The B2B Channel Marketing Manager is responsible for driving the success of Lenovos partner programme across the UK Ireland, ensuring partners are informed, motivated, enabled and commercially engaged. This role owns the communication strategy, incentive framework and engagement model that underpins the partner ecosystem. It ensures that partners clearly understand Lenovos priorities, are rewarded for performance, and have the tools and content they need to grow their business. The successful candidate will be highly data-driven, commercially minded and confident working across a matrixed EMEA organisation, using insight and analytics to continuously optimise partner performance quarter by quarter.
This role is a fixed term contract for 1 year.
Key Responsibilities
Partner Programme Marketing
Own the marketing strategy for Lenovos B2B partner programme across the UK Ireland
Translate global and EMEA programme frameworks into localised, high-impact partner engagement plans
Ensure Partners Clearly Understand Programme Benefits, Requirements And Opportunities
Partner Communications Strategy
Build and manage a structured, always-on communication framework for all channel partners
Own partner newsletters, event invites, updates and promotion awareness through communications
Ensure communications are timely, relevant, segmented and performance-driven
Channel Incentives Promotions
Design, launch and manage channel-wide incentive programmes for UKI, including promotions
Work closely with Sales and EMEA teams to align incentives with growth priorities
Track performance and continuously optimise incentives to maximise ROI and partner participation
Partner Portal Digital Engagement
Review and manage the partner portal experience with EMEA, including local content, campaigns, enablement tools and promotions
Use engagement metrics (logins, downloads, campaign uptake) to improve partner adoption and activity
Work with EMEA and global teams to ensure content is aligned, current and impactful
Data, Insights Performance Reporting
Track And Report QoQ Performance Across
Partner engagement
Incentive uptake
Programme participation
Investment
Pipeline and revenue influence
Build dashboards and insights that show what is working and what is not
Use data to guide future programme and communication strategy
EMEA Cross-Functional Collaboration
Act as the UKI interface to EMEA partner programme and channel initiatives
Ensure local needs are represented in EMEA planning and that regional initiatives are successfully executed
Work closely with Sales, Product Marketing, Operations and Finance
Day To Day Responsibilities
- Draft, schedule and send partner communications (newsletters, programme updates, incentives, campaign launches)
- Manage messaging across email, partner portal and sales channels
- Ensure partners receive the right message, at the right time, in the right format
- Work with product and sales teams to turn priorities into clear partner-facing stories
- Promote new content through campaigns and communications
- Monitor: Logins, Content downloads, Campaign participation, Identify where partners are disengaging and improve content and navigation
Every week and month, you will pull and analyse data on: Incentive uptake, Partner engagement, Campaign performance, QoQ trends.Produce reports for Sales and EMEA showing, what is driving growth, which partners are most engaged, which programmes are delivering ROI, use insights to adjust future campaigns, communications and incentives
Key Objectives
- QoQ growth in active partners, portal usage, campaign participation and programme adoption
- Build and manage a robust communication strategy through multiple communication channels
- You are accountable for ensuring that Incentives and promotions influence partner behaviour and partners prioritise Lenovo over competitors
- Drive the successful execution of incentive programmes compliantly
Competencies
- Hands-on experience running partner programmes, incentives or loyalty frameworks
- Proven experience in B2B channel or partner marketing, ideally within technology or IT services
- Strong background in marketing performance analysis and reporting
Qualifications
5-7 years experience in marketing, communications, or product/category marketing, ideally within the PC or technology sector.
Degree or equivalent qualification in marketing, business, or a related discipline.
Demonstrable understanding of the B2B market and commercial sales models.
Proven experience in managing marketing budgets and tracking expenditure.
What We Offer
