B2B Channel Marketing Manager

CompanyLenovo

LocationFarnborough, England, United Kingdom

Posted At11/9/2025

UK Visa Sponsorship Analytics

Analytics are greyed out due to low classification confidence (44.0%).

Occupation Type

Sales accounts and business development managers

Occupation Code Skill LevelHigher Skilled

Sponsorship Salary Threshold

£55,200 (£28.31 per hour)

Occupation rate applies

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Description

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

As a Commercial Marketing Manager at Lenovo, you will play a pivotal role in shaping and executing marketing strategies that drive engagement, retention, and growth within our commercial customer base. This position requires a dynamic professional with a strong background in B2B marketing, exceptional stakeholder management skills, and a passion for delivering impactful campaigns. You will collaborate closely with distributors, resellers, and internal teams to amplify Lenovos brand presence and ensure the success of commercial initiatives across the UK Ireland.

What are the key responsibilities of this role?

Develop and implement comprehensive commercial marketing strategies aligned with Lenovos business objectives for the UK Ireland market.
Partner with distributors and resellers to design and deliver quarterly co-marketing initiatives, leveraging Market Development Funds and targeted communication plans.
Integrate Lenovo-owned and end-user campaigns into commercial marketing efforts, ensuring consistent messaging and brand amplification across all channels.
Oversee and manage marketing and co-marketing budgets, ensuring efficient resource allocation and maximum impact.
Design and administer commercial incentive programmes to enhance customer engagement, loyalty, and repeat business.
Plan and execute experiential marketing events, including conferences, exhibitions, training sessions, and VIP engagements.
Coordinate regular engagement with WEP Partners, ConnectEd Partners, and other key commercial stakeholders.
Prepare and deliver presentations to commercial clients and internal stakeholders, clearly communicating marketing strategies, activities, and results.

What will help you to get your job done?

Bachelors degree (or equivalent qualification) in marketing, business, or a related discipline.
57 years of experience in marketing, communications, or product/category marketing, ideally within the PC or technology sector.
Demonstrable understanding of the B2B market and commercial sales models.
Proven experience in managing marketing budgets and tracking expenditure.
Analytical and problem-solving skills, with the ability to gather, interpret, and act on feedback regarding marketing tools and activities.
Advanced communication and presentation skills, with the ability to influence both internal and external stakeholders.
Proficiency in English (written and spoken) is mandatory; additional language skills are an advantage.
Experience in Account-Based Marketing (ABM) activations and follow-through.

What We Can Offer

Holiday purchase
Private medical
Income protection
Attractive pension scheme
Positive work life balance
Learning and development
Life insurance
Lenovo and Motorola products discounts
Lifestyle discounts

Cycle to work

MyGymDiscounts

Mortgage advice and support

Referral bonus

Electric car salary sacrifice scheme

Free onsite parking

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.