Entity:
Customers & Products
Job Family Group:
Marketing Group
Job Description:
As a B2B Marketing Lead, you’ll be a key player in our B2B Marketing Network of Excellence (NoE)—a global centre of marketing expertise that shapes customer strategies across bp’s C&P business. You’ll support impactful campaigns and customer engagement initiatives that grow our most valuable B2B relationships.
You’ll use insights and performance data to shape customer experiences, champion the bp brand, and lead integrated marketing activity across multiple regions. This is a collaborative and dynamic role—perfect for someone who thrives on innovation, customer-centricity, and strategic execution.
What you'll do
- Deliver compelling customer engagement programs including virtual and in-person events that showcase bp’s value to key customer segments (e.g., fleet, industrial, or channel partners).
- Support account-based marketing (ABM) and strategic account management initiatives to drive customer impact and revenue growth.
- Champion the bp B2B brand, ensuring consistent storytelling across campaigns and customer touchpoints.
- Collaborate across NoEs, regional teams, and sales leaders to ensure our marketing efforts are aligned, effective, and measurable.
- Apply insights from the Marketing Excellence and Intelligence & Insights teams to continuously improve strategy, campaigns, and advocacy programs.
- Guide and support the creation of value-based content and commercial cases that resonate with decision-makers in key customer verticals.
- Use independent judgment to manage complex problems and suggest process improvements across stakeholder groups.
- Contribute to the annual B2B marketing plan, providing insights and helping prioritize key initiatives and budget allocations.
- Monitor campaign performance and recommend optimizations to increase engagement and ROI.
- Partner with cross-functional teams globally to build a strong pipeline of customer advocacy and long-term loyalty.
What You Bring
- Proven experience in B2B marketing within a complex, global organization—experience in energy, tech, or consulting a plus.
- Strong commercial and analytical skills to support campaign performance and business case development
- Cross cultural experience working with Global teams
- Expertise in campaign management, ABM, and customer engagement strategies.
- Strong skills in project management, data-driven decision-making, and partner alignment.
- Proficiency with marketing tools/platforms and performance analytics.
- Strong communication and storytelling abilities—you can inspire internal teams and external customers alike.
- Collaborative approach with experience working in diverse, cross-functional teams.
- Strategic problem solver with commercial competence and the ability to drive measurable business outcomes.
- Flexibility and cultural awareness when working across multiple markets.
Why join us?
- Be part of a high-impact, customer-focused global team.
- Work on cutting-edge marketing strategies that support energy transition and sustainability.
- Grow your career in a company that values diversity, innovation, and continuous learning.
- Collaborate with smart, passionate colleagues in an inclusive and supportive environment.
What We Offer
- Competitive compensation and benefits
- Career development and learning support
- Flexible working arrangements
- A passionate culture with a focus on wellbeing, innovation, and sustainability
About The Team
The B2B Marketing Network of Excellence is bp’s centre of excellence for B2B strategy and execution. We collaborate globally to co-create marketing strategies that scale, align with bp’s goals, and deliver measurable value to our customers. Together, we work at the intersection of brand, data, customer experience, and commercial performance.
Our purpose
At bp, we’re reimagining energy for people and our planet. For over a century, we’ve helped deliver energy to the world. Today, we’re transforming to meet tomorrow’s challenges—with a goal of becoming a net zero company by 2050 or sooner. We’re one of the few global energy companies offering a fully integrated energy experience—and you can be part of it.
Why join us?
At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others.
We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.
There are many aspects of our employees’ lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and others benefits.
Reinvent your career as you help our business meet the challenges of the future. Apply now!
Travel Requirement
Negligible travel should be expected with this role
Relocation Assistance:
This role is not eligible for relocation
Remote Type:
This position is a hybrid of office/remote working
Skills:
Advocacy, Brand Management, Commercial Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans
Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
