B2B Marketing Manager – FTC 6 months
Location: Oxford/London/remote
About The Role
We are looking for a Marketing Manager to work in our UK Vocational Marketing team at Pearson. The role with be responsible for working on business growth initiatives, overseeing the marketing of our T Level qualifications to educators in schools and FE colleges as well as supporting the promotion of our BTEC Level 1 and below, BTEC Specialist and BTEC Professional portfolios. This role will also be responsible for e-commerce revenue delivery. Reporting to the Senior Marketing Manager for BTEC, T Levels and Higher Nationals, the role will be working closely with our product managers and sales team as we develop our product portfolio within a competitive and evolving market. We are looking for someone who is customer focused, commercially-minded, results-driven and able to build relationships with key stakeholders whilst executing a number of key campaigns.
This is a broad role that requires a hands-on marketer with experience of building and maintaining good direct and cross-functional relationships and who has the ability to plan and execute marketing campaigns from conception through to completion and evaluation. In return, we can offer a friendly and supportive team, opportunities to learn and develop skills and the ability to work flexibly either remotely and/or from our London or Oxford offices.
Key Responsibilities
Lead on key business growth projects such as 'Driving Growth in Wales', 'Expanding Pearson’s Vocational business in Ireland' & our Service Provision expansion strategy.
Oversee the vocational e-commerce business to drive revenue from educational resources (i.e. printed books, digital books & subscription)
Develop and implement marketing campaigns/activity that drives lead generation and adoption of T Levels amongst our schools and FE colleges customer groups.
Support the promotion of BTEC Level 1 and below, BTEC Specialist and BTEC Professional portfolios to drive leads and revenue.
To work with Product Managers and drive promotion of our full vocational offer in key sectors: Business, Construction, IT/Computing and Engineering.
Manage the production and implementation of marketing communication for multi-channel campaigns.
Use customer insights, competitor and market share to inform campaigns.
Lead the planning, development and production of high-quality marketing content – sales collateral/presentations, website, subject content, emails, video, social posts and for all stages of the customer journey, to maximise campaign effectiveness.
Work closely with the Senior Marketing Manager and design team to create campaigns that follow brand guidelines and ladder effectively to wider product marketing and brand strategy.
Work closely with Brand/Content team to develop messaging frameworks and write engaging copy for campaigns – using customer insights and Pearson brand and TOV guidelines.
Tracking and measuring the results of campaigns and reporting the results back to the business (eg sales, product, performance and customer services) to ensure internal awareness and engagement in our activity and impact towards the overall business objectives.
From time to time, engage in special projects and tasks that go beyond the remit of the role.
Skills And Experience
Extensive marketing experience, ideally with a blend of B2B and B2C, demonstrating the ability to drive impactful campaigns across diverse audiences.
Good understanding of the UK education sector
A leader. Someone that can plan out a complicated project/campaigns, that is adept at bringing different stakeholders on board, and someone that can deliver ambitious goals. In short, we need someone that can make things happen and that can bring everyone on the journey with them.
Comfortable leading high-profile campaigns & projects independently.
Commercial and results driven.
Excellent communication and networking skills with a strong sense of teamwork and the ability to deal with stakeholders at all levels
Excellent copywriting for marketing channels.
Strong campaign and project management experience
A passion for customer experience – analysing products, customers and market dynamics and aligning these to deliver compelling campaigns.
Multi-channel campaign management across digital and offline channels (print, DM, email, social, sales, websites, SEM/PPC, SEO, display etc)
Strong organisational skills and the ability to plan and prioritise work effectively across a number of key projects.
Commercial mindset and results-driven
Ability to effectively analyse/interpret results for all marketing campaigns.
Who We Are
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing
[email protected].
Job: Marketing
Job Family: GO
TOMARKET
Organization: Enterprise Learning & Skills
Schedule: FULL_TIME
Workplace Type: Remote
Req ID: 20565
