B2B Marketing Manager

Summary of the role:

As the UK’s leading comparison site for MOTs, servicing and repairs—with over 21 million drivers served and 3,000+ quality garages on our platform—BookMyGarage is transforming how drivers connect with trusted local garages. But we’re just getting started. There’s a huge opportunity ahead, and this role is central to unlocking it.

Join a dynamic, purpose-driven marketing team that’s passionate about helping independent garages thrive. You’ll be part of our small but mighty B2B marketing team, reporting to the Head of B2B Marketing and working alongside a talented B2B Marketing Manager. Together, you’ll drive growth, engagement, and brand strength across our garage network.

The B2B team sits within the wider marketing department of skilled, collaborative marketers who champion innovation, customer-centricity, and continuous improvement. You’ll have the opportunity to contribute meaningfully, learn from others, and help shape how BookMyGarage shows up in the market.

We’re looking for an experienced, versatile, hands-on marketer who thrives in a fast-paced, collaborative environment. You’ll bring a broad skill set across digital and event marketing, and a proactive mindset excited by experimentation, learning, and making a real difference. Your work will directly influence how thousands of garages discover and engage with BookMyGarage.

Predominant day-to-day tasks:

• Events that connect and convert: From trade shows and webinars to corporate hospitality events, you’ll help us show up brilliantly and build meaningful relationships.
• Email campaigns that spark action: Craft compelling journeys that re-engage prospects and nurture leads.
• Trade press presence: Ensure our voice is heard in the right places, with the right message across the automotive trade titles.
• Building the brand: Collaborate with trade titles to identify and negotiate paid media opportunities alongside briefing and managing any creative assets required.
• ·LinkedIn storytelling: Strengthen our brand presence and showcase our values through engaging content with consistent posts.
• PR collaboration: Help shape stories that spotlight our impact and innovation.
• Garage testimonials: Source and create powerful stories that build trust and credibility.
• Merchandise strategy: Deliver thoughtful, brand-aligned experiences to our garage partners.

The above task and duties are not exhaustive but provide an essence of the role. You will be asked to support with other marketing activities, although not specifically take ownership for them.

Specific Skills Required:

• It would be advantageous to have knowledge and previous experience of using, obtaining and manipulating data from CRM platforms as well as previously used marketing automation platforms.
• An understanding of Google Analytics and Meta ad platforms.
• You will have previous experience of having successfully taken ownership of managing events and their execution, where you will be able to cite examples.
• A creative flair with the ability to write copy, and refine using AI tools, for asset and content creation across channels.

These personal attributes really matter to us. Do you have these?:

• Exceptional Organisational Skills – You’ll be highly organised, adept at managing multiple tasks simultaneously, and consistently meeting deadlines. Experience in fast-paced, rapidly evolving environments is essential.
• Accountability and Drive – You take full ownership of your work, demonstrate initiative and are passionate about delivering results. You proactively move projects forward and keep stakeholders informed of progress.
• Strong Communication Abilities – We’re looking for someone who communicates clearly and confidently, with professionalism, both in written form and verbally. You should be comfortable engaging with stakeholders, with authority at all levels, and able to adapt your communication style to suit different audiences.
• Attention to Detail – You take pride in delivering high-quality work, consistently meeting deadlines and ensuring everything is presented professionally. You thoroughly review your work before sharing it with stakeholders, demonstrating care and precision in everything you do.
• Creative and Innovative Thinking – We value fresh perspectives. You’ll bring new ideas to the table, challenge the status quo, and contribute to continuous improvement and innovation.
• Agility - As a business that has grown rapidly since its conception 10 years ago, we are constantly innovating and evolving to adapt to our customer needs. With this in mind, you will need to be agile and have the ability to adapt and pivot quickly.
• Industry Insight (Desirable) – While not essential, knowledge of the automotive and aftersales sector would be an advantage.

About the Business and our culture

And the culture… for anyone who has ever worked in a larger corporate or smaller business, BookMyGarage employees would say our business is truly ‘one of a kind’. The culture is unique. The family ethos of the business runs through its veins and permeates top down from our founders, husband and wife team, Karen & Douglas Rotberg. We have established a driven family-run business creating a culture where employees can thrive, where everyone feels supported and has the ability to develop their careers with an abundance of opportunity to grow.

Qualifications:

• Marketing Degree or equivalent/CIM qualification
• At least 3 years as a B2B Marketing Manager

Place of work:

• You will be based in the UK (a must) and be able to commute to our Portsmouth office at least once a week.
• Your role will predominantly be remote where you must have the facilities to work from home effectively. You will be required to come into the office every Wednesday, and sometimes additional days (where required), especially in the initial stages of your employment.
• Working hours are 8.30am-5.00pm Mon-Thurs and 8.30am-4.30pm on a Friday.
• Outside of the normal working requirement, you may be requested to travel, on an occasional basis, particularly around supporting events.

Benefits:

• Salary - £45,000-£48,000 (depending on experience)